(Last edited: 29 May 2014)


MKTG 670: MARKETING THEORY

Course Readings
Fall 2014

Instructor: Dr. Michael R. Hyman, Distinguished Achievement Professor and Ph.D. Coordinator of Marketing

Return to Syllabus for MKTG 670

What Is Science

Supplemental

Is Marketing a Science?

Markets and the Marketing Concept

Exchange: The Central Notion of Marketing?

Supplemental

Production of Marketing Knowledge

Marketing Journals (Mostly Ranking)

Bibliometric Studies in Marketing

Commodification of Marketing Knowledge

Research Productivity (mostly in Marketing)

Replication Studies in Marketing

Supplemental

History of Marketing

Schools of Marketing Thought

Periodization of Marketing History

'4 Eras' Article and Commentary

Marketing Journals

Wroe Alderson

Biography

Literary Lessons

Supplemental

Three Recent Theories of Marketing

Relationship Marketing

R-A Theory: Point and Counterpoint

Service-Dominant Logic

Explanation

Supplemental

Induction and Deduction

Supplemental

Scientific Laws

Supplemental

Theory

Theory Building

Classification

Definition

Supplemental

Historical Relativism

Supplemental

Post-Relativistic Philosophy of Science

General

Marketing Literature

Reification Debate

Consumer Behavior

Supplemental

Critical Marketing

Introduction

Anti-consumption

Social Marketing

Societal Marketing

Sustainability

End of Marketing

Supplemental

Sociology of Science

Science and Values

Fraud in Science

Supplemental

Psychology of Science

Supplemental

Discovery

Supplemental

SUPPLEMENTAL TOPICS

Concepts and Propositions

Mind-Body Problem

Plato to Hegel

SUPPLEMENTAL BOOKS

Worthwhile Biographies

http://business.nmsu.edu/~mhyman/M670_Articles/