Skip navigation.
New Mexico State University

BBA Marketing: Degree Completion

Overview

This Marketing degree completion program is for all students via the Internet.

Marketers are problem solvers who are challenged to match customer needs and tastes with an ever increasing array of goods, services and ideas. Our marketing program will prepare you to excel in this highly dynamic field of business.

We have an outstanding team of faculty who are leaders and innovators in their field as both teachers and researchers. The online delivery of our major classes use a variety of tools and formats from online asynchronous class discussions to content rich podcasts and narrated PowerPoint presentations.

Course Information

Distance education students completing the bachelor of business administration with a major in marketing will complete the following upper division business core courses:

  • BCIS 338, Business Information Systems (Prerequisite: BCIS 110G or CS 110G or consent of the instructor)
  • BLAW 316, Legal Environment of Business
  • BUSA 421, Integrated Business Concepts I (Prerequisites: BCIS 338, BLAW 316, FIN 341, MGT 309, MGT 344, MKTG 303)
  • FIN 341, Financial Analysis and Markets (Prerequisites: ACCT 251 and 252, ECON 251 and 252 or consent of the instructor)
  • MGT 309, Human Behavior in Organizations
  • MGT 344, Production and Operations Management (Prerequisites: statistics, BCIS 338, MKTG 303)
  • MKTG 303, Principles of Marketing
  • Upper division elective in economics or experimental statistics, excluding E ST 311G
  • Upper division elective in business, excluding EST 311G

The courses above should not be taken until the required lower division courses are substantially completed. In addition, Marketing Majors must complete two required courses which are typically offered every semester, including at least one summer term. These courses are:

  • MKTG 310. Marketing Research: This class covers the design, collection analysis, and presentation of research data. E ST/STAT 251 or consent of instructor is a prerequisite to the course. This course tends to be one of the most challenging for our students so keep this in mind when setting up your schedule.
  • MKTG 489. Strategy and Policy: This class covers techniques and analysis of marketing strategy and policy planning and formulation. This course should be taken after you have completed a majority of your marketing electives.

A marketing major must complete six marketing upper division electives from the list below. A mix of these courses are offered online each semester with most being taught at least once a year. Any of the following courses (both 300 and 400 levels) may be taken once you attain junior status in the program.

  • MKTG 311. Consumer Decision Processes: This course covers the different aspects of consumer behavior and the variables affecting consumer decisions.
  • MKTG 313. Retail Management: This course investigates retail business operations and focuses on the strategic profit model, store location, layout, display, merchandising, operations, and personnel.
  • MKTG 314. Advertising Strategy: This course explores advertising as a business administration function and communication with consumers as a means of attaining marketing goals.
  • MKTG 317. International Marketing: This course focuses on decisions relating to entering markets, market segmentation, marketing strategies, and tactics in the international arena.
  • MKTG 454. Sports Marketing: This course covers the application of marketing concepts to the sports industry. Topics include fans/customers, products, and promotions across a range of sports.
  • MKTG 455. Services Marketing Management: This course examines how service organizations can grow and prosper through application of marketing.
  • MKTG 457. Internet and Social Media Marketing. This course focuses on the consumer psychology and marketing strategies at work in advertising and selling brands via the Internet and social media networks.

Finally, two Viewing a Wider World (VWW) courses are required. These are specially designated upper division general education courses. One course must be taken from two different colleges other than the College of Business.

For a detailed list of courses needed to satisfy the Marketing major under the distance education program, please see the Majors: Degree Plans.