Marketing Department

Marketing Department and PGA Golf Management Program.

Check out our PGA Golf Management Program.

PGM students meet for class in Guthrie Hall (photo by Darren Phillips)

Our award-winning faculty enjoy teaching and interacting with students. Pictured here is Pat Gavin (PGA GM Program Director) a recipient of the 2009 Donald C. Roush Excellence in Teaching Award. (photo by Darren Phillips)

Visit Pookie’s Blog to find out what’s happening with our faculty, staff and/or students or just my own stream of consciousness about what is going on in the world of marketing today and how I see it affecting the lives of our department’s constituents.
Dr. E. Pookie Sautter, Department Head

BBA: Marketing

Why do people buy what they buy? Marketing answers that essential question because business is all about fulfilling customer needs. Customer satisfaction is crucial in every part of your business. Marketing is all about creatively connecting to your customers and giving them what they want. This BBA degree is also available through the distance education program.

PGA Golf Management Program™

NMSU is sanctioned by the Professional Golfer’s Association of America™ (PGA) to offer the PGA Golf Management Program™ . The 4½ -year program leads to a BBA with a major in Marketing and a specialization in PGA Golf Management. Our program prepares graduates for careers as PGA members at various golf facilities and golf industry positions.

succeed

NMSU College of Business provided me with the opportunities which led to my current position. I now handle communications and outreach for NASA’s mission to return man back to the moon, and eventually beyond! Rocky Lind Class of 2003

Minors

We offer minors in Advertising, Marketing and Sport Marketing.

Graduate Degrees

MBA Program

We participate fully in the Master of Business Administration Program by offering elective courses in marketing.

PhD in Business Administration: Concentration in Marketing

We are committed to training researchers and educators who will shape marketing scholarship, practice, and pedagogy. Our Marketing PhD program emphasizes preparing candidates to understand the complexities of modern business while they develop a specialized area of expertise in marketing.