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Mihai Niculescu

Department(s): Marketing Department Position(s): Assistant Professor Email: niculem@nmsu.edu Work Phone: 575-646-2608 Fax: 575-646-1498 Building and Room Number: GU 312 Websites: Marketing Department http://business.nmsu.edu/marketing
Marketing Ph.D. program http://business.nmsu.edu/academics/marketing/marketing-programs/phd/

About Mihai Niculescu:

Education:
- Ph.D. in Business Administration - Marketing, University of Cincinnati, 2009.
- Ph.D., M.S., B.S., "Al. I. Cuza" University of Iasi, Romania.

Research interests:
- Human information processing and decision-making under risky, incomplete, and missing information.
- Decision biases and patterns of irrational consumer behavior.
- Discrete choice modeling.

Publications in refereed journals:
- Bechkoff, J., Palghat, V.K., Niculescu, M., Kohne, M.L., Palmatier, R.W., Kardes, F.R. (2009), "Framing and Omission Neglect", Journal of Applied Social Psychology, 39, 5 (May), 1191-1200.
- Niculescu, Mihai (2006), “Strategic Positioning in Romanian Higher Education”, Journal of Organizational Change Management, 19 (November), 725-737.

Refereed proceedings:
- Niculescu, M., Palmatier, R.W. (2007), “One-to-One vs. One-to-Many Relationship Marketing,” Summer AMA Conference (August), Washington D.C.
- Bechkoff, J., Niculescu, M., Palghat, V.K., Kohne, M.L., Palmatier, R.W., Kardes, F.R. (2006), "Framing, Omission Neglect, and Perceptions of and Attributions for Fluctuating Gas Prices," Society for Judgment and Decision Making Winter Conference, Houston.

Grants/ Fellowships:
- October 2006 – The Direct Marketing Policy Center (University of Cincinnati) - Research grant ($5,000) for the study of “Cross-Buying Value Creation: Strategies for Leveraging Profits”.
- August 2006 – Institute for the Study of Business Markets (ISBM; Pennsylvania State University) - Research grant ($3,100) for the study of “Cross-Buying Value Creation: Strategies for Leveraging Profits”.