Corporate social responsibility views the organization as having a responsibility to benefit society. Missions are considered with respect to their various broader impacts on different constituencies, people’s quality of life, regional economy, security, safety, or environmental sustainability. An organization must use power and resources responsibly. It must guard against the abuse of power affecting those dependent on the organization or vulnerable to its demands.
- A Vintage Cleanup. INC., Dec. 2. (An example of how environmental responsibility can be profitable)
- Business Degree Guide: Shifting Trends in the Corporate World
- Erickson, Christopher. 2008. Environmental Justice in New Mexico. New Mexico Business Outlook, January
- Peterson, Robin T. and Charles M. Hermans. 2004. The Communication of Social Responsibility by US Banks. International Journal of Bank Marketing 22, no. 3: 199-211
- Seglin, Jeffrey L. 1999. Ben’s Big Flop. INC., September 1. (What happened to Ben & Jerry’s co-founder Ben Cohen when he launched a company to help the environment)
Gary Fisher, General Manager, Corporate Public Policy at Chevron
Modules & Cases
Password required. Contact Bruce Huhmann for assistance.
- Huhmann, Bruce. 2012. Corporate Social Responsibility and Teaching Notes
- Tian, Kelly. 2012. Sustainability: Homework and Class Exercises, Teaching Notes
- To be provided when available.
- The Aspen Institute: Business & Society Program
Password not required.
- Oil Industry Case Study: Managing Corporate Social Responsibility: Lessons from the Oil Industry, Corporate Communications: An International Journal 13, No. 2: 212-225
- Carroll, Archie B. 1991. The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders. Business Horizons, Volume 34, Issue 4, pp. 1261-1280
- Esben Rahbek Pedersen, Peter Neergaard. 2009. What matters to managers?: The whats, whys, and hows of corporate social responsibility in a multinational corporation. Management Decision, Volume 47, Issue 8, pp. 1261-1280
- O’Higgins, Eleanor R.E. 2010. Corporations, Civil Society, and Stakeholders: An Organizational Conceptualization. Journal of Business Ethics, June 2010, Volume 94, Issue 2, pp. 157-176