Skip navigation.
New Mexico State University
Discovery is Our Business!

Corporate Social Responsibility

Definition

Corporate social responsibility views the organization as having a responsibility to benefit society. Missions are considered with respect to their various broader impacts on different constituencies, people’s quality of life, regional economy, security, safety, or environmental sustainability. An organization must use power and resources responsibly. It must guard against the abuse of power affecting those dependent on the organization or vulnerable to its demands.


NMSU Resources

Gary Fisher, General Manager, Corporate Public Policy at Chevron

On November 11 and 12, 2010, Gary Fisher (General Manager, Corporate Public Policy, Chevron Corp.) spoke about corporate social responsibility to 139 undergraduate and 43 masters and doctoral business students.

The students were from many business disciplines including Cost Accounting, Marketing Strategy and Policy, and Current Issues in Business. Fisher also participated in an open seminar and two networking luncheons with graduate business students.

The college has assembled Mr. Fisher’s presentation into a series of videos covering a range of topics. View them on the College of Business YouTube channel in the Ethics Initiative playlist.
G. Fisher, Chevron:

  • Part 1. Intro: Bruce Huhmann, Daniels Fund Ethics Initiative chair, introduces Gary Fisher, General Mgr, Corporate Public Policy, Chevron Corporation
  • Part 2. How Chevron moved into social responsibility; definition of corporate social responsibility
  • Part 3. The Chevron Way. Corporate responsibility and strategy
  • Part 4. Five principles of corporate responsibility
  • Part 5. Corporate responsibility/management hierararchy: Operationalizing vision statement, values and principles
  • Part 6. Operating environment influences on corporate social responsibility
  • Part 7. Continuation of DFEI Part 6
  • Part 8. Stakeholder engagement
  • Part 9. The growing importance of social performance internationally
  • Part 10. Social impact assessment and social investment
  • Part 11. The science and art of stakeholder engagement
  • Part 12. Social Investment Case Study: The Global Fund to Fight AIDS, TB and Malaria
  • Part 13. Q&A: What’s the future of corporate responsibility?

Modules & Cases

Password required. Contact Bruce Huhmann for assistance.

Modules

Cases


Other Resources

Cases

Password not required.

Other Works

Published: January 7, 2011 Updated: July 10, 2014 Permalink