Corporate social responsibility views the organization as having a responsibility to benefit society. Missions are considered with respect to their various broader impacts on different constituencies, people’s quality of life, regional economy, security, safety, or environmental sustainability. An organization must use power and resources responsibly. It must guard against the abuse of power affecting those dependent on the organization or vulnerable to its demands.
- Erickson, Christopher. 2008. Environmental Justice in New Mexico. New Mexico Business Outlook, January
- Peterson, Robin T. and Charles M. Hermans. 2004. The Communication of Social Responsibility by US Banks. International Journal of Bank Marketing 22, no. 3: 199-211
Gary Fisher, General Manager, Corporate Public Policy at Chevron
On November 11 and 12, 2010, Gary Fisher (General Manager, Corporate Public Policy, Chevron Corp.) spoke about corporate social responsibility to 139 undergraduate and 43 masters and doctoral business students.
The students were from many business disciplines including Cost Accounting, Marketing Strategy and Policy, and Current Issues in Business. Fisher also participated in an open seminar and two networking luncheons with graduate business students.
The college has assembled Mr. Fisher’s presentation into a series of videos covering a range of topics. View them on the College of Business YouTube channel in the Ethics Initiative playlist.
G. Fisher, Chevron:
- Part 1. Intro: Bruce Huhmann, Daniels Fund Ethics Initiative chair, introduces Gary Fisher, General Mgr, Corporate Public Policy, Chevron Corporation
- Part 2. How Chevron moved into social responsibility; definition of corporate social responsibility
- Part 3. The Chevron Way. Corporate responsibility and strategy
- Part 4. Five principles of corporate responsibility
- Part 5. Corporate responsibility/management hierararchy: Operationalizing vision statement, values and principles
- Part 6. Operating environment influences on corporate social responsibility
- Part 7. Continuation of DFEI Part 6
- Part 8. Stakeholder engagement
- Part 9. The growing importance of social performance internationally
- Part 10. Social impact assessment and social investment
- Part 11. The science and art of stakeholder engagement
- Part 12. Social Investment Case Study: The Global Fund to Fight AIDS, TB and Malaria
- Part 13. Q&A: What’s the future of corporate responsibility?
Modules & Cases
Password required. Contact Bruce Huhmann for assistance.
- Huhmann, Bruce. 2012. Corporate Social Responsibility and Teaching Notes
- Tian, Kelly. 2012. Sustainability: Homework and Class Exercises, Teaching Notes
- A Vintage Cleanup. INC., Dec. 2. (An example of how environmental responsibility can be profitable)
- Business Degree Guide: Shifting Trends in the Corporate World
- Seglin, Jeffrey L. 1999. Ben’s Big Flop. INC., September 1. (What happened to Ben & Jerry’s co-founder Ben Cohen when he launched a company to help the environment)
- The Aspen Institute: Business & Society Program
Password not required.
- Oil Industry Case Study: Managing Corporate Social Responsibility: Lessons from the Oil Industry, Corporate Communications: An International Journal 13, No. 2: 212-225
- Carroll, Archie B. 1991. The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders. Business Horizons, Volume 34, Issue 4, pp. 1261-1280
- Esben Rahbek Pedersen, Peter Neergaard. 2009. What matters to managers?: The whats, whys, and hows of corporate social responsibility in a multinational corporation. Management Decision, Volume 47, Issue 8, pp. 1261-1280
- O’Higgins, Eleanor R.E. 2010. Corporations, Civil Society, and Stakeholders: An Organizational Conceptualization. Journal of Business Ethics, June 2010, Volume 94, Issue 2, pp. 157-176