Daniels Fund Ethics Initiative

In January 2010, the New Mexico State University College of Business was awarded $1.25 million over five years to develop a principle-based ethics program. The grant is part of the Daniels Fund Ethics Initiative, whose goal is to strengthen principle-based ethics education and to foster a high standard of ethics in young people.

Following the success of its five-year pilot program, in December 2014 the College was awarded an additional $1.25 million over the next five years to continue its principle-based ethics program.

Bruce Huhmann, Director of the Daniels Fund Ethics Initiative at the NMSU College of Business, and professor in the Department of Marketing, coordinates NMSU’s role in the project.


All business students, through excellent academic preparation and commitment to the highest ethical principles, shall graduate prepared to compete successfully in a global economy.

DFEI Fellowships

New Mexico State University’s Daniels Fund Ethics Initiative Fellows advance the teaching of business and organizational ethics as part of the Daniels Fund Ethics Initiative.

2016 Daniels Fund Ethics Initiative Fellows

  • Phil Baca (New Mexico Military Institute)
  • David Boje (Management)
  • Rich Fortin (Finance)
  • Nancy Hastings (English)
  • Andrea F. Joseph (Criminal Justice)
  • Lori Keleher (Philosophy)
  • Ilana Lapid (Creative Media Institute)
  • James Leonhardt (Marketing)
  • Robert Macy (Management)
  • Jim Nelson (ACCT/Information Systems)
  • Elba Serrano (Biology)
  • Dale Spencer (Accounting)