Skip navigation.
New Mexico State University
The website for the College of Business at New Mexico State University

NMSU Business Outlook: August 2014

Advertising, Information and Society (Part 1) Dr. Dennis A. Kopf, University of Wisconsin-Whitewater, and Dr. Ivonne M. Torres, NMSU The authors’ main goal is to describe a conceptual framework for viewing the Internet as a market for information. Complete Article: Advertising, Information and Society (Part 1) Tribal Leakage: How the Trust Land Curse Impedes Tribal Economic Self-Sust More »

Arrowhead Center provides support to help entrepreneurial alumni succeed

July 2, 2014 by Amanda Bradford, NMSU News Center When computer engineer and would-be entrepreneur Aaron Garcia, a 1992 graduate of New Mexico State University, set out to find a location in Las Cruces for the electronic health records management company he was developing, he was really just looking for a secure building. What he found at NMSU’s Arrowhead Center, though, was much more tha More »

NMSU Business Outlook: June 2014

The Sales Manager Role in Judgment by Experts Forecasting Dr. Robin T. Peterson, NMSU Forecasters use various methods to estimate future sales. Each method is useful for specific applications and in certain situations. One popular method is judgment by experts, under which seasoned managers and technical specialists make judgment-based forecasts. Complete Article: The Sales Manager Role in More »

NMSU Business Outlook: May 2014

A Short Note to New Subscribers Welcome new subscribers! NMSU Business Outlook is a free, monthly online publication sponsored by NMSU’s College of Business. It’s written for business practitioners and laypersons like you. If you prefer not to receive these subscriber emails, which link to each new monthly issue, please contact me at and I’ll remove your email address from More »

NMSUnews: Marketing students produce videos to promote NMSU’s ‘discovery’ message

NMSUnews Published on May 2, 2014 Students in Michelle Jasso's promotional marketing class at New Mexico State University were tasked with using a collection of 60- to 90-second YouTube videos to tout the university's "All About Discovery" message as part of a semester-long marketing campaign exercise. Check them out on the COB YouTube channel in the NMSU: All About Discovery! playlist. More »

NMSU College of Business to offer fully online MBA program

April 28, 2014 by Amanda Bradford,, NMSU News Center New Mexico State University’s College of Business will soon begin offering its largest graduate degree program in an entirely online format -- a first for the college. The online Master’s of Business Administration program will provide the same courses from the same award-winning faculty members that are currently available to students More »

Daniels Fund Ethics Initiative 2014 Consortium Case Competition

Published by the Daniels Fund Channel. The Ethics Initiative is a partnership with eight business schools in Colorado, New Mexico, Utah ad Wyoming which seeks to strengthen the teaching of principle-based ethics to foster a high standard of ethics in students and, ultimately, beyond the campus and into the community. More details are available here: More »