Alumnus combines excitement of sports and versatility of marketing in career

Sept. 11, 2006 by Jeany Llorente-Ontiveros NMSU News Center Sports are big business. From ticket sales to licensed products, from sports collectibles to video games, from sporting goods, sports-related advertising, endorsement income, stadium naming fees and running shoes to facilities income, the sports business is a truly global industry. John Cordova, a 1981 and 1983 New Mexico Sta More »