Michael Hyman, marketing professor at New Mexico State University, will serve as the Stan Fulton Chair in Marketing at NMSU’s College of Business. (NMSU Photo by Darren Phillips)

Michael Hyman, a marketing professor at New Mexico State University, has been named the Stan Fulton Chair in Business at NMSU’s College of Business.

“I’m honored to be the first person selected as the Stan Fulton Chair,” Hyman said. He currently teaches marketing research and sports marketing as well as doctoral level courses in marketing theory and applied research methods.

The Stan Fulton Chair was created by a $1 million gift from Stan Fulton, owner of Sunland Park Racetrack and Casino. Earnings from the endowment are used to support the salary of the faculty member holding the chair, as well as program development and other needs.

The Stan Fulton Chair is structured for a senior faculty member to mentor junior faculty members as well as doctoral students. A recommendation for the chair is made by the college’s faculty council and then sent to the dean for approval.

“Mike Hyman completely immerses himself in the scholarship of discovery,” said Elise “Pookie” Sautter, department head for marketing. “His insightful research and writing skills make him highly sought after as a reviewer, as a co-author and an invaluable asset to our marketing Ph.D. program.”

As part of his responsibilities, Hyman will work with Chris Erickson, an NMSU economics professor, to produce New Mexico Business Outlook, an online publication highlighting various aspects of business in the state. Hyman will focus particularly on ethics and public policy, and provide a preliminary venue for faculty members to publish their work.

Hyman earned his Ph.D. at Purdue University in 1984. He taught at the University of Houston and the University of North Texas before joining the NMSU faculty in 1993. Author of more than 100 published scholarly papers and current member of nine journal editorial review boards, he previously held the Wells Fargo and NationsBank professorships in the College of Business. His research interests include consumers’ response to advertising, marketing ethics, survey research methods and knowledge acquisition in academia.

There are four, $1 million or more chairs in the College of Business. They include the Mountain States Insurance Group Endowed Chair, the Garrey E. and Katherine T. Carruthers Chair in Economic Development, the Robin T. Peterson Endowed Chair in Marketing and the Stan Fulton Chair.

The College of Business at New Mexico State University will soon have a better chance of recruiting and keeping high-quality professors thanks to a donation from local businessman Stan Fulton.

The gift of $1 million to create an endowed chair will be announced officially at 6 p.m. Thursday, Sept. 28, during the Business College’s Hall of Fame Dinner at the Hotel Encanto de Las Cruces, formerly the Las Cruces Hilton.

“Yet again, Stan Fulton’s generosity and willingness to invest in New Mexico State University gives us a chance to stay on our course to excellence,” said NMSU President Michael Martin.

Fulton owns Sunland Park Racetrack and Casino and has made several large donations to NMSU in the past few years.

“Stan Fulton is an outstanding businessman and friend of New Mexico State University,” said Garrey Carruthers, dean of the College of Business. Any of the college’s departments will be able to use the endowed chair.

“This particular gift will allow us to further strengthen faculty and programs in the College of Business,” said Martin.

Endowments are invested and the interest earned can be used to recruit special, hard-to-find faculty members from across the country and to retain prestigious faculty members already on staff.

“Fulton’s name will forever be linked to the endowed chair, and therefore always linked to a tradition of academic excellence at NMSU,” said Martin.