(Although the entire content of this syllabus is available on WebCT, you should print a copy for your reference. Also, the course is listed for Summer II, but you may begin any time it opens to you on WebCT.)
MKTG 454:
SPORTS MARKETING
Course Syllabus
Summer 2009
Instructor: Dr. Michael Hyman
Stan Fulton Professor of Marketing
New Mexico State University
Voice Phone: 646-5238
Fax: 646-1498 (office)
e-mail: mhyman@nmsu.edu
By the end of this course, students should understand:
This course is meant to cover three basic components of sports marketing: (1) the use of sports as a marketing tool for other products; (2) the marketing of sports products; and (3) the emerging considerations relevant for both marketing through and the marketing of sports. Component one addresses the various domains of the sports marketing environment and traditional sponsorship. Component two includes readings on the three special forms of sponsorship (endorsement, licensing, and venue naming rights), the marketing of professional and amateur sports (NHL, NASCAR, Olympics, NCAA), the marketing of participation-oriented sports, and the marketing of a broad array of sports-related products such as sporting goods and apparel. Component three addresses the emerging issues of relationship marketing, technology, and controversial issues within the sports marketing industry.
Required Textbook and Recommended Texts
The textbook for this course is:
Studying the assigned textbook is critical to your success in this course. New and used hardbound copies may be bought from the NMSU bookstore and various online booksellers, such as Bigwords.com, eCampus.com, VarsityBooks.com, and efolletts.com.
Alternatively, an electronic copy of the textbook is available from the McGraw-Hill/Irwin eBookstore. To purchase an electronic copy, try the following procedure.
To help you choose between a hardbound or electronic copy of the textbook, please note the following information I received from the publisher several years ago. It may no longer pertain.
When students download the text on their computer, they own the text for life. There is no expiration date.
When students choose the online viewing option, they get four times the pages in the book in view credits and a print credit per each page. These credits can be used however students choose. For example, students can view page 1 50 times and page 2 once. Each viewing is subtracted from the total.
The print credit is one per page. If there are 250 pages in the book, students may print whatever pages they choose up to 250 pages. Students who exhaust their print credits or view credits can call the publisher at 800-962-9342 for another copy. (I assume at no cost, but the publisher was vague on this issue.)
In addition, students who want to improve either their knowledge of basic marketing or their exam-taking skills may benefit from reading the following books:
These excellent desk references serve as optional readings that may be purchased from any online book vendor.
Access to all course materials other than the textbook requires a Microsoft Windows-based PC with the following features:
In addition, the following public-domain software is required:
Installation programs for the free reader or players listed above are hyperlinked to the above program names. Because all exams are administered over WebCT, an internet connection is required. Non-textbook-related course content is available via WebCT; viewing some of this content requires Adobe Acrobat Reader or one of the aforementioned media players.
The exams--consisting of 60 objective items--are limited to material assigned since the previous exam. (In other words, the exams for each module are limited to the content of each module.) The additional readings and videos are intended as supplementary materials; thus, all exam questions are based on the textbook and the instructor's PowerPoint lectures. All exams will be administered over WebCT. You must answer each exam question in turn, i.e., you will be unable to return to a skipped question. Exams may be taken any time until the deadline for completion. Thus, you may finish the course well before Final Exam Week but cannot procrastinate the course until the last few days of the semester. (See the exam deadlines listed below.) There is a 70-minute window for completing each exam; WebCT will not grade any questions answered after that period.
You will have two opportunities to take an exam over each of the five course modules. There will be no minimum waiting time between those opportunities. Only your highest score on the two attempts will count toward your final grade. If your score on the first attempt is acceptable to you, then you may skip the subsequent attempt. Your grade will be posted on WebCT.
Grade Appeals
To ensure that students receive the grade they deserve, extra credit is awarded to students who identify problematic questions. For the opportunity to receive extra credit, you must e-mail Dr. Hyman (mhyman@nmsu.edu) and explain your reason(s) for believing a question is problematic. If he finds your reasoning sound, then you will receive extra credit equivalent to answering that question correctly on an exam. (Note: Extra credit is awarded for identifying a problematic question on any administered exam; it is not limited to the exam on which you received the highest score.)
The maximum points you can earn for each grade component are as follows:
|
Grade Component |
Deadline for Completion |
Possible Points |
|
Highest score on Exam #1 |
July 10th |
200 |
|
Highest score on Exam #2 |
July 17th | 200 |
|
Highest score on Exam #3 |
July 24th | 200 |
|
Highest score on Exam #4 |
July 31st | 200 |
|
Highest score on Exam #5 |
August 7th | 200 |
|
Commentaries on The Elusive Fan text (maximum 3) |
August 3rd | 90 |
| Commentaries on The Elusive Fan podcasts (maximum 4) | August 3rd | 60 |
| Commentaries on sports movies (maximum 3) | August 3rd | 45 |
| Application of Marketing Outrageously to Aggie sports team | August 3rd | 60 |
| Commentary on sabermetrics and the sport fan's experience | August 3rd | 60 |
| Free points | -- | 100 |
| Extra credit (e.g., answering ethics questionnaires) | August 7th | -- |
|
Total |
1415 |
You build you grade from the course grade components, which are comprised of exams, written assignments, free points, and extra credit assignments. For each grade component, think in terms of points earned rather than percent correct. Your final grade in the course is calculated based on the following point totals:
| Course Points | Grade | Course Points | Grade | Course Points | Grade |
| 900 or more | A | 799-700 | C | Less than 600 | F |
| 899-800 | B | 699-600 | D | . | . |
Dr. Hyman may use the e-mail facility in WebCT to make course-related announcements. Unless otherwise indicated, he will use your NMSU e-mail address. (Note: E-mail providers such as Yahoo and Hotmail frequently block e-mails from NMSU addresses.)
This course is divided into the following five modules:
All lectures, which are in PowerPoint format, are available online. The PPT: Instructor PowerPoint presentations include both graphic file insertions and audio clips (i.e., pre-recorded discussions of slides by Dr. Hyman). Although adding such content to PowerPoint presentations allows asynchronous delivery of lectures, such content also greatly increases the size of PowerPoint presentations. As a result, some of the PPT: Instructor PowerPoint files may be 30+ megabytes, which take roughly 90 minutes to download via a 56k modem. Thus, you should only use a broadband Internet connection to access these files.
The PPT: Textbook PowerPoint presentations were created by the author of your textbook. They provide an excellent summary of the textbook content, comparable to the most comprehensive notes you might take. To help you study, try printing the slides for each chapter before you read that chapter. That way, you will have a ready-made structure for taking notes. You might consider using the three-slides-per-page option in PowerPoint's Print Handouts feature. This format prints the slides on the left side of the page and blank lines for personal notes on the right side of the page. Thus, you easily can create a complete set of exam study notes. (Note: Only the slides for Chapter 2 include instructor commentary. It was included because introductory/orientation chapters sometimes are difficult to understand before knowing 'the big picture'. Of course, the same note-taking process may be applied to the instructor's PowerPoint lectures.)
If you do not have a copy of PowerPoint and if your browser cannot handle PowerPoint files, then click on this hyperlink for the free file reader installation program. (Note: This reader was downloaded from the Microsoft web site.) The articles and book excerpts predominantly are pdf files, which may be viewed and printed via Adobe Acrobat reader. If you do not have a copy, click on this hyperlink for the installation program.
To play the video files, a copy of Real Media Player or MS Windows Media Player (for avi, wmv, mpg, and rm files) and Riva Player (for flv files) must be installed on your PC. Although all three players are free, the MS Windows Media Player is "only available to customers running genuine Microsoft Windows" (quote from Microsoft website).
Please note that reviewing any of the articles, book excerpts, and video files under the heading Supplemental Materials, as well as any content from the module named Bonus Material, is option. Although learning this optional course content may improve your exam and writing assignment grades, no exam question is drawn directly from it.
Module 1--Introduction and Marketing Through Sports, Part I
| Topic and PowerPoint Presentations | Required Readings | Supplemental Materials |
| Introduction to Sports Marketing PPT: Textbook |
Fullerton, Ch.1 | Article:
|
| The Four Domains of Sports Marketing PPT: Textbook |
Fullerton, Ch.2 | |
| Marketing Through Sports Using
Mainstream Strategies PPT: Textbook |
Fullerton, Ch.3 | Articles:
Videos:
|
| Introduction to Sponsorship:
Concepts, Objectives, and Components PPT: Textbook |
Fullerton, Ch.4 |
Articles:
|
| Sponsorship Foundation: Developing
and Selling the Proposal PPT: Textbook |
Fullerton, Ch.5 | Articles:
|
| **Examination #1** | ||
Module 2--Marketing Through Sports, Part II
| Topic and PowerPoint Presentations | Required Readings | Supplemental Materials |
| Pre-event Evaluation:
The Assessment of Sponsorship Opportunities PPT: Textbook |
Fullerton, Ch.6 | Article:
|
| Leveraging: Activation
of the Sponsorship PPT: Textbook |
Fullerton, Ch.7 | Articles: |
| Ambush Marketing PPT: Textbook |
Fullerton, Ch.8 | Articles: |
| Post-event Evaluation:
Identifying Success and Failure PPT: Textbook |
Fullerton, Ch.9 | Articles:
|
| Venue Naming Rights PPT: Textbook |
Fullerton, Ch.10 | Articles: |
| Endorsements PPT: Textbook |
Fullerton, Ch.11 | Articles:
Videos: |
| Licensing PPT: Textbook |
Fullerton, Ch.12 | Articles: |
| **Examination #2** | ||
Module 3--Marketing of Sports, Part I, Research and Strategy
| Topic and PowerPoint Presentations | Required Readings | Supplemental Materials |
| Marketing of Sports--Introduction | No required reading. | Articles:
Video:
|
| Research Tools for
Understanding Sports Consumers PPT: Instructor |
No required reading. | Articles: |
| Question and Questionnaire Design
PPT:
Instructor, Part 1 |
Lectures taken from MKTG 310: Marketing Research--no required reading. | Articles:
Book Excerpt: |
| Conjoint Analysis PPT: Instructor |
No required reading. All articles linked to this topic are free downloads from the Sawtooth Software web site. |
Articles:
|
| Understanding
Participants as Consumers PPT: Instructor |
No required reading. | Articles:
|
| Understanding Spectators
as Consumers PPT: Instructor |
No required reading. | Articles:
Video:
|
| **Examination #3** | ||
Module 4--Marketing of Sports, Part II, Marketing Mix
| Topic and PowerPoint Presentations | Required Readings | Supplemental Materials |
| Introduction to Marketing Mix Product Decisions in Sports
Marketing |
Fullerton, Ch.14 | Article:
Videos: |
|
Distribution Decisions and Facilities Management in Sports Marketing PPT: Textbook |
Fullerton, Ch.15 | |
| Developing a Promotional Strategy
for the Marketing of Sports Products PPT: Instructor, Part 1 PPT: Instructor, Part 2 PPT: Instructor, Part 3 PPT: Instructor, Part 4 PPT: Textbook |
Fullerton, Ch.16 | Articles:
Videos: |
| Pricing Decisions in Sports
Marketing PPT: Instructor, Part 1 PPT: Instructor, Part 2 PPT: Textbook |
Fullerton, Ch.17 | Articles:
|
| **Examination #4** | ||
Module 5--Segmentation and Emerging Issues in Sports Marketing
| Topic and PowerPoint Presentations | Required Readings | Supplemental Materials |
| Segmentation of the Sports Market PPT: Textbook |
Fullerton, Ch.13 | Articles:
|
| Relationship Marketing in the
Business of Sports PPT: Textbook |
Fullerton, Ch.18 | Articles:
Video:
|
| The Role of Technology in Sports
Marketing PPT: Textbook |
Fullerton, Ch.19 | Articles:
|
| Controversial Issues in Sports
Marketing PPT: Textbook |
Fullerton, Ch.20 | Articles:
Video:
|
| A Marketer's Look at Baseball: Past, Present, and
Future (2005) PPT: Instructor |
No required reading. | Original Manuscript:
Articles:
Book Excerpt:
Videos (to illustrate celebrity): |
| **Examination #5** | ||
| Topic and PowerPoint Presentations | Required Readings | Supplemental Materials | |
| Fantasy Sports (no lecture) | No required readings | Article:
Video:
Sample Fantasy Sports Web Sites:
|
|
| Marketing Implications of Internationalizing Sports and Minorities in Sports (no lecture) | No required reading. | Articles: | |
| Marketing of Collegiate Sports (no lecture) | No required reading. | Articles:
|
|
| Careers in Sports Marketing (no lecture) | No required reading. | Articles/Interviews from Sport Marketing Quarterly: | |
| Sample Job Web Sites: | |||
| **No examination on this material** | |||
In addition to the five objective exams, you may also complete any of the following written assignments for course credit. Given the class size and likely submission volume, the instructor will grade all assignments but only provide written feedback upon request. All assignments must be submitted no later than two weeks before the last day of Final Exams week. Even if requested, no written feedback will be provided on assignments submitted during the last two weeks of the semester.
Please note that you are responsible for acquiring any needed books or films; the campus bookstore will not carry them. However, most of the books are included in the Branson Library collection. The podcasts are available online and hyperlinked to this syllabus.
Commentaries on The Elusive Fan
The Elusive Fan: Reinventing Sports in a Crowded Marketplace (by Irving Rein, Philip Kotler, and Ben Shields; McGraw Hill, ISBN 0-07-145409-8), is a book that focuses on sports branding and marketing efforts to attract sports spectators. The text is divided into three sections: Reaching the Elusive Fan, Connecting to the Elusive Fan, and Surviving in the Sports Fan Marketplace.
You may write commentaries about the key points raised in each of these three sections. To complete this assignment, you should first identify the 10 points in each chapter of a section--the three sections have three, four, and three chapters, respectively--that you believe are the most important. Then, you should explain why you believe these points are the most important ones by relating them to other material you encountered in MKTG 454 this semester. Your discussion about each chapter should be roughly 1000 words. You can earn up to 30 course points for each commentary that covers all the chapters in a section of the book. You may submit commentaries on all three sections of the book.
Commentaries on The Elusive Fan Podcasts
Ben Shields, the third author of The Elusive Fan, has posted 19 podcasts on sports marketing. You may write a commentary about any four podcasts hyperlinked to this syllabus. A commentary should focus on relating the podcast to other material you encountered in MKTG 454 this semester. Your discussion about each podcast should be roughly 750 words. You can earn up to 15 course points for each commentary. You may submit up to four podcast commentaries.
| Podcast: Title and Hyperlink | Description |
| Ben Shields (mp3) | NFL Podcast interview about book The Elusive Fan |
| Episode 1: Who is The Elusive Fan? (mp3) | In our inaugural episode, we look at the issues that define The Elusive Fan. Our guest is Irving Rein, Professor of Communication Studies at Northwestern University and one of my coauthors on The Elusive Fan: Reinventing Sports in a Crowded Marketplace. The Elusive Fan of the Week is 24-year-old Michael Trudell, who has a peculiar affinity for the NBA. |
| Episode 2: The Top 10 Best Sports Brands (mp3) | The Elusive Fan counts down the Top 10 Sports Brands with a
not-so-predictable list. We also talk with Jeff Bail, Chief
Marketing Officer of North American Events Group and sports marketing
professor at Northwestern University, who offers some
tips on getting into the sports industry, and hear from 13-year-old Tim
Howe, The Elusive Fan of the Week, whose favorite sport may surprise you. |
| Episode 3: The Decline of Boxing (mp3) | Whatever happened to boxing? This week we discuss how boxing went from a major American sport to a niche sport that only attracts attention when star boxers fight. Special guest Joe Rein, former executive sports editor of the Chicago Daily News, the universally missed Windy City daily, offers priceless stories about boxing's finest and darkest moments in a rare public appearance. The Elusive Fan of the Week is 36-year-old Heather Deicicchi, who tells us how she recently connected with boxing. |
| Episode 4: Thrill Marketing (mp3) | A look at the importance of "thrill" in sports marketing. Our industry guest is Jeff Zaltman, Founder and Managing Director of Aero-GP, a brand new plane racing motorsport. More information about Aero-GP can be found at www.aero-gp.com. We'll also talk to our Elusive Fan of the Week, Shane Fleeger, a 39-year-old from California, who is a snowboarder, skydiver, and ocean kayaker and could be called "the consummate thrill-seeker." |
| Episode 5: The Fantasy Phenomenon (mp3) | Fantasy sports have transformed from an amateur hobby into a billion- dollar business. In this episode, we discuss the earliest fantasy sports leagues and the current state of this exploding industry. Joining us will be Adam Grossman, the Commissioner of CRAS fantasy football league, whose commentary demonstrates that fantasy football is not only a game but also a powerful social connector and, for some competitors, a forum to release pent-up competitive angst. |
| Episode 6: The Top 10 Worst Sports Brands (mp3) | There are lots of examples of bad sports brands. Here is an arbitrary list of ten. In this follow-up to the Top 10 Best Sports Brands, Professor Irving Rein joins us to analyze and debate the terrible ten and also adds some other examples to the mix. With this list, we are guaranteeing you won't agree, so when you're done listening, post your own list of the top 10 worst sports brands on our blog at http://www.theelusivefan.com/serendipity/index.php |
| Episode 7: Interactive Technology--The New Frontier in Sports Marketing (mp3) | Sports fans now have unprecedented access to their favorite leagues, teams, and stars and can interact with them on multiple new media platforms. This week's guest, Dan Migala, publisher of the Migala Report, joins us to talk about interactive sports marketing strategies and the challenges and opportunities facing all sports properties in the digital age. |
| Episode 8: Pete Rozelle--The Man, The Myth, The Marketer (mp3) | The NFL's transformation into a $6 billion a year in revenue league had to start with someone. This week's show is dedicated to Pete Rozelle, the commissioner of the NFL from 1960-1989, who is largely credited with turning professional football into what it is today. To help place Rozelle's impact into perspective, Jeff Davis, author of Papa Bear: The Life and Legacy of George Halas and the forthcoming Rozelle, joins us for some great stories and good laughs. |
| Episode 9: The AFL--Competing in a Crowded Arena (mp3) | There have been several failed attempts in modern sports history to market football during the NFL offseason, with the USFL and XFL the most infamous examples. The success of the Arena Football League (AFL) over the last decade, however, has proven that the concept can work if it's accompanied with effective marketing and communication strategies. In this episode, Mike Alzamora, Vice President of Communications for the AFL's Chicago Rush, joins us to talk about the challenges and opportunities he and the Rush face in the Chicago sports market. |
| Episode 10: From the Competition to the Classroom (mp3) | From the US to the UK to Australia, academic interest in
sports marketing and management is exploding. A leading figure in
this worldwide movement is Dr. Simon Chadwick, Director of the Birkbeck
Sport Business Centre at the University of London,
who joins us for a discussion of the Centre, his two new books--The
Marketing of Sport and Marketing and Football--and the future of the global sports industry. |
| Episode 11: Tailgating, Sacks, and Salary Caps (mp3) | Why is the NFL America's most popular sport? Mark Yost has some answers. In his new book, Tailgating, Sacks, and Salary Caps: How the NFL Became the Most Successful Sports League in History, Mark examines the NFL's transformation into a world-class company and discusses the many drivers that contributed to its supersonic growth. On this week's show, he joins us to analyze the NFL's dominating role in American popular culture and offers many interesting insights on the league that has become a benchmark for sports marketing and communication. |
| Episode 12: UEFA--The Branding Champions? (mp3) | Dr. Simon Chadwick, director of the Birkbeck Sport Business Centre in London, joins us to analyze the Union of European Football Associations' Champions League brand. Listen as Simon offers detailed insights on the tournament's history, UEFA's brand management strategies, and, of course, who this year's winner will be. Also, please be sure to check out the Sport Business Centre at www.sportbusinesscentre.com. |
| Episode 13: Coppock on The Elusive Fan (mp3) | A biography of this week's guest begins with: "Ask yourself these questions: Can you name a bohemian who's been chosen man of the year by the Italian-American Sports Hall of Fame? Can you name anyone who's done the Roller Derby, and worked as a ring announcer for the World Wrestling Federation while winning a Peter Lisagor award in 1999 for journalistic excellence?" |
| Episode 14: Selling Pro Football before the Super Bowl (mp3) | On this week's show, Bob Wetoska, starting Right Tackle for the 1963 NFL Champion Chicago Bears, joins us to talk about this legendary game against the New York Giants, playing football in Wrigley Field, and the NFL marketing and communication differences between 1963 and today. |
| Episode 15: Marketing Nostalgia in the Digital Age (mp3) | Peter Capolino, president of Mitchell & Ness Nostalgia Company, discusses how his vintage sports apparel brand redefined the relationship between sports history and popular culture. He offers his perspective on why M&N has been successful and let's us in on what's next for the company, including the release of a special edition Michael Jordan authentic jersey series. |
| Episode 16: The Golden Age of Military Sports (mp3) | In the 1940s and 1950s, the United States Military was a hothouse of athletic talent and competition. Joining us for a discussion of this rich, yet underappreciated era in sports history is Mickey Bearman, a former University of Minnesota and Navy basketball star. In this episode, you'll hear the stories and insights of a 6'2" sharpshooter who averaged 23 points per game as a forward in the Navy and played against some of the best basketball players ever to step onto the court. |
| Episode 17: A Conversation with David Gross, Commissioner of Major League Lacrosse (mp3) | Lacrosse is America's fastest growing sport, and it's emerged as a fierce competitor for participants and eyeballs in today's crowded marketplace. In this week's episode, David Gross, Commissioner of Major League Lacrosse (MLL), discusses how he's transforming the sport into a national entertainment that is capturing The Elusive Fan, one by one. |
| Episode 18: Interview with John Meindl, President and CEO of SPORTSBRANDEDMEDIA INC. (mp3) | Do you ever wonder why movie stars use certain sports brands in their films? John Meindl is most likely the reason. In this episode, John discusses sports product placement--a concept he created--and how he and his company are expanding to capitalize on the increasingly blurred line between sports and entertainment. |
Film Commentaries
You may write commentaries on up to three of the films listed below. A commentary should focus on relating some part of the course content to a film. For example, a commentary could relate 61* to sports celebrity and its marketing potential. Commentaries, which may receive up to 15 course points, should be roughly 750 words.
Please do not ask to write a commentary on a non-listed film. The films listed below were selected from several lists of best sports films. Also, the instructor is familiar with these films.
Applying Marketing Outrageously to Aggie Sports Teams
Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts, is a mass-market book by Jon Spoelstra (Bard Press, 2001, ISBN 1-885167-50-4). Spoelstra has been president of the Professional Sports Division of Mandalay Entertainment, general manager of the Portland Trail Blazers, and president of the New Jersey Nets. His very applied and example-filled book is based on his sports marketing experiences. You may apply the ideas presented in this book to the marketing of any Aggie sports team. Your written discussion, which may receive up to 60 course points, should be roughly 1500 words or less. As you apply each idea, please note the chapter and pages in Spoelstra's book on which your discussion is based; otherwise, you will receive no course points for your work.
Sabermetrics and the Sport Fan's Experience
You may write a commentary about any of the books listed below. A commentary should focus on relating the book to other material you encountered in MKTG 454 this semester. You can earn up to 60 course points for your commentary, which should be roughly 1500 words.
Extra Credit: Ethics Assessment Questionnaire and other Possibilities
The instructor may provide extra credit opportunities, such as responding to the ethics assessment questionnaire (which is worth 10 course points). Such opportunities will require no preparation.
Additional Noteworthy Online Resources
Introductions to Marketing
Online Marketing Dictionary--Basic Terms
Marketing Calculators
Sports Video Games
Other Resources
Dropping the Course. Although Dr. Hyman may drop students administratively, students remain responsible for dropping this course.
Incomplete Grades. Under university policy, you may only receive an 'I' grade if you have a passing grade at mid-semester (the last day to withdraw from a class) and are precluded from successful completion of the second half of the course by a documented illness, documented death, family crisis, or other similar circumstances beyond your control. An incomplete cannot be given to avoid assigning a grade for marginal or failing work. Requirements for removal of an 'I' grade will be clearly stated on the 'I' grade form and you will receive a copy of that form. Incompletes do not automatically convert to 'F's if the course is not completed.
Cheating. Cheating is defined as (1) submitting another person's work as your own work, or (2) using any external source to answer exam questions. Any student caught cheating on an assignment or exam will receive a permanent 0 (zero) for that assignment or exam.
Students with Disabilities. If you have or believe you have a disability and would benefit from any accommodations, you may wish to self-identify by contacting the Services for Students with Disabilities (SSD) Office located in Garcia Annex (phone: 646-6840). If you have already registered, please make sure that your instructor receives a copy of the accommodation memorandum from SSD within the first week of classes. It is your responsibility to inform either your instructor or SSD representative in a timely manner if services/accommodations provided are not meeting your needs.
Feel free to call Jerry Nevarez, Director of Institutional
Equity, at 505-646-3635 with any questions you may have about NMSU's
Non-Discrimination Policy and complaints of discrimination, including sexual
harassment.
Feel free to call Michael Armendariz, Coordinator of Services for Students with
Disabilities, at 505-646-6840 with any questions you may have on student issues
related to the Americans with Disabilities Act (ADA) and/or Section 504 of the
Rehabilitation Act of 1973. All medical information will be treated
confidentially.