(Last edited: 26 November 2009.)



MKTG 670: MARKETING THEORY

COURSE SYLLABUS
Spring 2010

Instructor: Dr. Michael R. Hyman, Stan Fulton Chair of Marketing

Office Hours: By appointment.

INSTRUCTOR EXPECTATIONS

The instructor expects students to:

COURSE MATERIALS

BOOKS:

READINGS: PDF ARTICLES LINKED TO READING LIST

COURSE REQUIREMENTS

The instructor calculates your grade as follows (relative weights appear in parentheses):

IN-CLASS PRESENTATIONS

Your grade for each in-class presentation of assigned readings is based on the following:

Presenters are responsible for:

TERM PAPER

Your term paper must focus on one of the following:

The instructor will schedule several (roughly five) meetings with you throughout the semester (at roughly three-week intervals) to discuss the paper and monitor your progress.

COURSE SCHEDULE

Week Date Topic Presenters
1 January 14 What is Science?
Markets and the Marketing Concept
Exchange: Central Notion of Marketing?
Grant
2 January 21 Is Marketing a Science?
 
Sarah

3

January 28 Production of Marketing Knowledge Suzanne
4 February 4 Production of Marketing Knowledge (continued) Suzanne

5

February 11 History of Marketing Tony

6

February 18 History of Marketing (continued) Tony 
7 February 25 Explanation Miguel
8 March 4 Induction and Deduction
Scientific Laws
Temo

9

March 11 Theory Ayman

10

March 18 From Plato to Hegel Temo

11

April 1 Historical Relativism Sarah
12 April 8 Post-Relativist Philosophy of Science Jennifer
13 April 15 Post-Relativist Philosophy of Science (continued)  Jennifer
14 April 22 Sociology of Science
 
Miguel
15 April 29 Psychology of Science Ayman
16 May 6 Discovery Grant