(Last edited: 8 June 2005.)
MKTG 670: MARKETING
THEORY
Instructor: Dr. Michael R. Hyman, Wells Fargo Professor of Marketing
Office Hours: By appointment.
INSTRUCTOR EXPECTATIONS
The instructor expects students to:
COURSE MATERIALS
BOOKS:
READINGS: PHOTOCOPIED or PDF ARTICLES
COURSE REQUIREMENTS
The instructor calculates your grade as follows (relative weights appear in parentheses):
IN-CLASS PRESENTATIONS
Your grade for each in-class presentation of assigned readings is based on the following:
Presenters are responsible for:
FINAL EXAMINATION
From the published question set for this course, the instructor will select six questions. At 8:00am on Monday, December 5th, the instructor will send these questions via e-mail to all students. By 8:00am on Wednesday, December 7th, students must submit their answers to all six questions as e-mail attachments in Word or WordPerfect. (Other than a university-sanctioned excuse, no exceptions to this deadline will be made. Thus, students may wish to confirm receipt of their answers.) Although students are permitted to discuss the questions among themselves, students must submit original answers. Submission of even one answer that represents another person's work as one's own work is grounds for failing the entire examination.
COURSE SCHEDULE
| Week | Date | Topic | Presenters |
| 1 | August 22 | Organizational
meeting Introduction to course What is Science? |
. |
| 2 | August 29 | Is Marketing a Science? |
. |
3 |
September 12 | Production of Marketing Knowledge | . |
| 4 | September 19 | History of Marketing | . |
5 |
September 26 | History of Marketing (continued) | . |
6 |
October 3 | Explanation | . |
| 7 | October 10 | Induction and
Deduction Scientific Laws |
. |
| 8 | October 17 | Theory | . |
9 |
October 24 | From Plato to Hegel | |
10 |
October 31 | Historical Relativism | |
11 |
November 7 | Post-Relativist Philosophy of Science | . |
| 12 | November 14 | Post-Relativist Philosophy of Science (continued) | . |
| 13 | November 21 | Sociology of Science | On your own (Thanksgiving Holiday) |
| 14 | November 28 | Psychology of
Science Discovery |
. |
| 15 | December 5 | Open Book Final Examination | . |