Current PhD Students


Rozbeh Madadi
PhD Student, Marketing
Entered PhD Program in 2017

Rozbeh Madadi is a PhD student in marketing at the New Mexico State University. His research interests include branding, advertising, social media and networking. He received a BS in industrial engineering from Najaf Abad University and an MA in marketing from Shahid Chamran University. Prior to joining the doctoral program, he has been involved in different marketing research projects as a research consultant. Outside of academics, he enjoys playing chess and doing exercise.

Degrees: MA Marketing, Chamran University
BA Industrial Engineering, Najab Abad University

Research Interests: Consumer Behavior, Branding, Social Media Advertising, Networking


Reza Fazli Salehi
PhD Student, Marketing
Entered PhD Program in 2017

Reza has several years of consultancy background in the area of Branding and Advertising. He has worked as a Marketing and advertising campaign developer in major advertising agencies of his country and has also worked for distributors of Johnson and Johnson surgical products. He has taught several courses, including Consumer Behavior, Branding, Advertising, and Business Communication Skills in several business schools of his country, including University of Tehran and Industrial Management Institute. His research interests include Self-Congruence, Social Identity, Brand Identification, Brand Personality, IMC Planning, and Global Brand Consumption. Reza has also given numerous lectures on Sensory Marketing, Advertising Strategy, and various Branding topics.

Degrees:  EMBA, University of Tehran (Sep 2014 -April 2017)

Research Interests: Consumer Behavior, Branding and Advertising, Self-Congruence, Brand Identification, Brand personality, Brand positioning, IMC planning, Corporate Social Responsibility, Global Brand Consumption.

Lina Xu
PhD Student, Marketing
Entered PhD Program in 2017

Lina Xu is a doctoral student focusing on consumer behavior in the marketing department. She received a M.S. degree in Management Science and Engineering from Huazhong University of Science and Technology and a B.S. degree in Engineering Management from Wuhan University of Technology. Her research projects explore how psychological distance influence consumers’ thoughts and experience. Also, she is interested in empirically examining web-based metrics as proxies to measure consumers’ attitude. Prior to joining the marketing department, she was a faculty member in China, teaching digital marketing and information systems over ten years.

Degrees: M.S. Management Science and Engineering
B.S. Engineering Management

Research Interests: Consumer behavior; Online marketing