AOL: Bachelor of Business Administration

Current Assessment Plans


Ethics training. Extensive resources (cases, modules and items by topic) are available in the COB Daniels Fund Ethics Initiative Teaching Resources webpages.

BBA Learning Objectives: 2015-2017

BBA Curriculum Map: Fall 2013 Created Sept. 15, 2013; Updated April 30, 2014

CRITICAL THINKING AND WRITING [THINK/WRITE]: Students can think critically and can effectively communicate their critical thinking processes through comprehensive and concise written communication. Adopted spring 2015 to replace the separate critical thinking and writing objectives.
Students can:

  • Understand the problem or issue.
  • Recognize relevant and irrelevant information.
  • Anticipate consequences of viable options.
  • Demonstrate an ability to form a comprehensive and concise written recommendation.
  • Demonstrate knowledge of writing conventions.
  • Write with clarity and coherence.
  • Use appropriate rhetorical choices.

DIVERSITY [DIVERSE]: Students can demonstrate knowledge of diversity. Adopted fall 2009
Students can:

  • Discern between surface and deep level diversity.
  • Identify many diversity dimensions reflecting both legal and potential illegal discrimination.
  • Identify the best managerial strategies to address diversity-related workplace conflicts.
  • Identify advantages of including diverse members in a work team.

ETHICAL THINKING [ETHICS]: Students can recognize ethical issues. Adopted fall 2009
Students can:

  • Describe an ethical dilemma in a business context.
  • Identify the relevant stakeholders in this decision.
  • Identify/Explain solutions to the ethical issue.
  • Explain each alternative using the appropriate ethical perspectives.

BUSINESS KNOWLEDGE [BUSINESS]: Students will graduate with fundamental knowledge of the functional areas of business including accounting, business law, economics, finance, information systems, management, and marketing. Adopted fall 2013; UG Committee, Business Knowledge Learning Objectives by Discipline: Updated March 29, 2016

Accounting (ACCT 221; ACCT 222)

  1. Journalize transactions (ACCT 221).
  2. Prepare financial statements (ACCT 221).
  3. Describe the differences between financial and managerial accounting (ACCT 222).
  4. Perform cost-volume-profit analysis for decision making (ACCT 222).
  5. Illustrate the accumulation of costs in cost accounting systems (ACCT 222).
  6. Perform differential (incremental) analysis for business decision making (ACCT 222).

Business Law (BLAW 316)

  1. Describe the sources of law.
  2. Describe and explain dispute resolution and the court systems in the United States.
  3. Demonstrate an understanding of the concepts of negligence, intentional torts and strict liability.
  4. Describe and apply the essential aspects of contracts from creation, performance, breach and remedies, including basic contract law from Article 2 of the Uniform Commercial Code.
  5. Describe the basic tenets of the law of agency, including the duties principal and agent owe to one another, and the circumstances under which the principal is liable to third parties in both contract and tort for actions taken by the agent.
  6. Describe the common legal issues in employment law cases, and demonstrate an awareness of the at-will doctrine and the exceptions to it.
  7. Understand the basic purposes and structure of corporations, limited liability companies and other legal entities.

Economics (ECON 251, ECON 252)

  1. Explain the concepts of opportunity cost, comparative advantage, and exchange (ECON 252).
  2. Demonstrate the laws of supply and demand and equilibrium versus disequilibrium (e.g. excess supply and demand) and use supply and demand curves to analyze responses of markets to external events (ECON 252).
  3. Explain the basics of discretionary macroeconomic policies, fiscal and monetary (ECON 251).
  4. Explain the concepts of gross domestic product, inflation, and unemployment and how they are measured (ECON 251).
  5. Demonstrate an understanding of both consumer and producer choice to include the concepts of elasticity, consumer and producer surpluses, various measures of cost and production, profit maximization procedure and rule, and the break-even point (ECON 252).
  6. Compare and contrast the following market structures: perfect competition, monopoly, monopolistic competition, and oligopoly (ECON 252).

Finance (FIN 341)

  1. Solve for time value of money problems.
  2. Calculate required returns given appropriate risk measures.
  3. Calculate the value of a bond.
  4. Calculate the value of a stock.
  5. Calculate the cost of capital.
  6. Solve capital budgeting problems using the cost of capital.

Information Systems (BCIS 110, BCIS 338, BCIS 485)

  1. Describe components of an information system and the role of computing technology in business and society (BCIS 110 and 338).
  2. Describe different types of information systems and their purpose in an organization (BCIS 110, 338 and 485).
  3. Identify ethical issues related to data management and information technology (BCIS 110 and 338).
  4. Explain business processes that an enterprise system supports (BCIS 485).*

Management (MGT 309, MGT 344, MGT 449, MGT 470)

  1. Identify and apply theoretical frameworks to analyze individual, interpersonal, group, and organization-level behaviors to improve organizational performance and effectiveness (MGT 309).
  2. Identify and describe the major laws affecting diversity management and apply these laws in organizational situations (MGT 309).
  3. Generate and assess available corporate- and business-level strategic options under conditions of imperfect knowledge, and formulate an appropriate recommended strategy (MGT 449).
  4. Identify key problems and suggest actions to resolve these problems in the production and delivery of goods and services (MGT 344).*
  5. Describe and apply at least 2 approaches to evaluating the ethical aspects of managerial situations (MGT 344; MGT 470; MGT 449).
  6. Identify a problem-solving framework (such as the IDEA model) and apply the model to think critically when analyzing organizational problems and designing solutions and strategies to address such problems(MGT 344; MGT 470; MGT 449).

Marketing (MKTG 303)

  1. Recognize key marketing terminology.
  2. Identify basic marketing functions in business.
  3. Discern ethical responsibilities associated with the practice of marketing.
  4. Think critically about various marketing scenarios related to core marketing concepts.

Statistics (A ST 251 or A ST 311)

  1. Use descriptive statistics effectively (graphic representation, numerical measures).
  2. Apply basic probability methods and use both discrete and continuous probability distributions.
  3. Understand the concept of a random sample and the use of various sampling methods.
  4. Calculate point estimates, interval estimates, and conduct hypothesis tests.
  5. Develop a regression line and determine the strength of a correlation.

*NOTE: Students are allowed a choice of MGT 344/MGT 470/BCIS 485 with the intent of servicing production, operations, and business processes aspects of the curriculum. Each course will approach the intent differently.