March 10, 2016 by Dana Catron, NMSU News Center
Luke Smith is committed to bringing a green solution to food production through a product called NMX that was developed at New Mexico State University.
NMX is an eco-friendly, essential oil-based pesticide that is a safe alternative to conventional chemical pesticides and solutions.
“The NMX product line is based on the idea that nature provides its own solution to many problems that are currently being solved through synthetic means that are harmful to the environment,” said Smith. “NMX was developed using essential oils, ‘nature’s pesticides.’”
Smith created the biopesticide startup EcoSeal in 2014 as a means of bringing the NMX product line to market. He has been active in Studio G, Arrowhead Center’s student incubator program.
Smith has also been working with NMSU researchers and private contractors to further prove the efficacy of NMX along with his work with Studio G.
Smith heard about CrucesKick through Arrowhead Center, and is excited to launch his campaign. CrucesKick is a partnership between Arrowhead Center and the Mesilla Valley Economic Development Alliance (MVEDA). This year, four companies are participating in CrucesKick, a fast-moving crowdfunding campaign, which launched March 1, that aims to raise funds and awareness of local companies’ products and offerings
Smith’s campaign will focus on raising funds to register NMX with the U.S. Environmental Protection Agency (EPA). Registering a product like NMX takes time and money due to stringent pesticide regulations.
“I designed my campaign by doing research on successfully funded campaigns and working with Kramer Winningham at Studio G,” said Smith. “I got involved with CrucesKick in order to promote EcoSeal and raise money to register the product with the EPA.”
For Smith, marketing has been a priority in making his company successful, and he sees CrucesKick as an opportunity to kickstart his goals.
“It has been a great experience working with MVEDA and Arrowhead to create a Kickstarter campaign,” said Smith. “It has been very interesting learning how successful campaigns work and learning how to publicize your company.”
To follow EcoSeal’s campaign, visit https://www.kickstarter.com/projects/1886374160/ecoseal-edible-pesticides