February 5, 2010 by Donyelle Kesler NMSU NewsCenter
Internationally recognized Las Cruces artist Virginia Maria Romero’s Arte de Romero tiles can now be found in the New Mexico State University Bookstore inside the Corbett Center Student Union.
Arte de Romero tiles, which are sold in various locations in Las Cruces and around the country, were first seen on campus at the Arrowhead Center in 2007 when a project with a student team from NMSU’s BA 502 class conducted a market analysis and developed a plan for Romero’s business, Arte de Romero.
“The project gave me new ideas and also reinforced my ideas that I already had,” Romero said, “It gave me added confidence to move forward in new directions with the business.”
Since then, Arte de Romero tiles have found their way through private collectors to Italy, Ireland, Amsterdam and the Vatican.
Romero and her Arte de Romero business partner, Dan Sosin, personalized a tile for the Arrowhead Center and the NMSU College of Business with an NMSU logo, and the words Arrowhead Center and College of Business incorporated into the design. The tiles are used as gifts for Arrowhead and College of Business visitors from around the globe.
Romero was also commissioned to design a tile for NMSU’s Domenici Public Policy Conference, which were given to speakers and dignitaries who attended the conference. Now, her tiles can also be found in the campus bookstore.
Since July, the NMSU Bookstore has carried a variety of Romero’s work. Images of her original paintings are printed onto magnets, mugs and tiles ranging in size. These, as well as murals made with multiple tiles can all be purchased at the bookstore.
“This is our second year as a Barnes and Noble Bookstore and we look for things that will make us a unique bookstore and carry art that reflects this part of the country,” University Bookstore Marketing Manager Nicole Sylvester said.
Arte de Romero tiles can be customized for the university’s different colleges and departments on campus. She has also customized work for other area businesses. She and her partner, who does the computer formatting for their business, have created tiles for the City of Las Cruces as well as the Las Cruces Convention and Visitor’s Center.
“As a result of the project with the Arrowhead Center, there has been good networking opportunities for me and my company,” Romero said.