2003 DA: Mike Rogers (’73)

Distinguished Alumnus: Mike Rogers (’73)

Mike is currently running his own company Rogers Media Ventures which includes a portfolio of publications including Government West magazine and other custom publishing clients. Under the umbrella of RMV, he also works with a network of resources to assist companies in their marketing efforts. Recent engagements are with a diverse set of clients businesses including CNET Networks, DevX, Telesuite Corporation, as well as, co-founding of the first tribally owned, Native American advertising agency: Talon.

Prior to forming his own company, Mike worked on the media side of the advertising world where he held the position of Corporate Vice President of Marketing and Sales for Knight Ridder – the nation’s second largest newspaper company with revenues of $2.9B. At Knight Ridder, he was responsible for marketing, branding and sales of its 30 newspaper products and its 80+ web sites. These included the Ft.Worth Star Telegram, Kansas City Star, Wichita Eagle, Detroit Free Press, St. Paul Pioneer Press, San Jose Mercury News, Miami Herald, Philadelphia Inquirer and the Charlotte Observer among others.

At Knight Ridder Digital, he led marketing, sales and branding for their national network of local Real Cities branded sites across the country including the first newspaper web site: Mercury Center of the San Jose Mercury News, as well as vertically targeted national web sites such as www.thatsracin.com – the unauthorized No. 2 NASCAR site; www.auto.com – the definitive site for the automotive industry; www.siliconvalley.com – the information source for people, companies, industry and trends in Silicon Valley; Yaks Corner (www.yakscorner) – a site devoted to kids providing activities in art and games; www.virtualtexan.com – a resource site for Lone Star State lovers about the history, culture, literature, food, and people of Texas.

Mike was previously Publisher and President of Computerworld, the leading computer industry newspaper focused on information technology professionals worldwide. He was promoted to Computerworld from the position of Executive Vice President of Sales and Marketing for International Data Group (IDG) its corporate owner. In this position, Mike’s responsibility included national account sales to leading technology marketers including IBM, Sun, Microsoft, Intel, Compaq, Hewlett Packard, Oracle, Apple and Cisco among others. IDG is the largest worldwide media and research company devoted exclusively to information on technology. It owns and operates over 270 publications worldwide in over 80+ countries. Its U.S. titles include: CIO, PCWorld, Computerworld, MacWorld, Infoworld and Gamepro magazines.

Rogers also has many years of experience on the advertising agency side of the business world having worked at three agencies during his career: Tallant Yates (Denver), Campbell-Ewald (Detroit) and Lowe Lintas (New York). His experience was focused to the account management and strategic planning role at these agencies. He has stewarded brands for such well known companies as: Walt Disney World, National Car Rental, Eastern Airlines, Greater Miami Tourism Bureau, Princess Cruise Lines, Howard Johnson, IBM, Hewlett Packard, Lexmark, Storage Tek, Lipton and Kmart among others.

Notably, Mike was responsible for the strategic planning, positioning and naming of the IBM Thinkpad product line. He led the effort at Unilever’s Lipton Division to create an aggressive brand extension effort including Lipton Herbal Teas and their Cup of Soup products. He has been the recipient of a Gold EFFIE recognizing marketing programs for effectiveness from the American Marketing Association for his work on KMART. In addition, he won two additional EFFIES for new product launch marketing on behalf of his IBM client. He was responsible for the highly successful spin off of the Lexmark brand from within IBM.

Mike resides in Northern California where he resides with his wife Carol and their black Labrador, Sadie.