When Loren R. Cook enrolled at NMSU, he wanted to do something that sounded exciting like architecture, but he settled on accounting — something a little more structured at his Dad Glenn’s recommendation. Loren worked hard, graduated in 1986 and got a job. Loren realized that he longed for something different from an accounting career, so after working two years in Public Accounting for Elms Faris & Co. and three years in financial reporting at El Paso Electric, he returned to NMSU to work as a teaching assistant and earned a Master’s Degree in accounting, focusing on Federal taxation.
It was during his second stint at NMSU when Loren discovered that tax was really about public policy, which was something he found very interesting. Loren applied to law school at the recommendation of his graduate school mentor, Dr. Peter Dillaway, and he was accepted to Thurgood Marshall School of Law. Loren worked as a Controller for an international freight forwarding company and as CFO for an oil and gas services company while he earned his Law degree. After law school, the sky was the limit for Loren, who said he and his siblings found success in work ethic and discipline because of the influence of their parents, Glenn and Eleanor.
In 1996, Loren founded a consulting law firm and a separate accounting firm with a focus on cradle-to-grave business and tax planning for entrepreneurs. Cook Legal Group, LLLP, and CTH Partners, LLLP, are business consulting firms that secure and maximize client assets by providing personalized and in-depth legal structuring and tax consulting services. Utilizing work experiences, combined with all he learned from NMSU and the Thurgood Marshall School of Law, Loren provides clients with proven practices and new insights to preserve accumulated wealth, including structuring businesses and other financial situations and minimizing tax obligations and potential controversies. Loren’s success is apparent in the growth of his professional services firms, which he has grown to three offices, 27 employees, and over 2,000 clients.
“I believe I am successful in business because of many reasons, and I have a lot of people to thank. NMSU is one of those reasons, and I owe a lot of thanks to the University and the people within it,” Loren says.
Because Loren enjoys working with entrepreneurs and has a passion for teaching others a bit of what he has learned, he mentors four young business owners in the Houston area as well as Aggies who pursue internships and careers in the Houston area.
Loren is married to Paula and the couple has four children: Abbey, Connor, Madeline, and Olivia. Together the couple established the Loren and Paula Cook Current Use Scholarship, which benefits the Masters of Accountancy program, as well as a permanent scholarship endowment for accounting students. They have been contributors to numerous scholarships over the years including the Jim Bullock Accounting Scholarship; Lionel Haight Accounting Scholarship; President’s Associates Scholarship; and the President’s Excellence Scholarship.