Brad Gordon named Entrepreneur in Residence at NMSU’s Arrowhead Center

March 10, 2014 by Amanda Bradford, NMSU News Center

Brad Gordon, a New Mexico State University alumnus and retired businessman, will serve as an Entrepreneur in Residence at NMSU’s Arrowhead Center. (Courtesy photo)

Brad Gordon, a New Mexico State University alumnus and retired businessman, will serve as an Entrepreneur in Residence at NMSU’s Arrowhead Center. (Courtesy photo)

Retired businessman and New Mexico State University alumnus Brad Gordon has accepted an invitation from NMSU’s Arrowhead Center to serve as its second Entrepreneur in Residence.

Gordon, who earned his marketing degree from NMSU’s College of Business, built a career on both sides of the startup process – as a venture capital investor and an entrepreneur – helping launch 11 companies, mostly in the biotech field. A recipient of the 2013 College of Business Hall of Fame award and a member of the NMSU Foundation Board, Gordon is also a generous supporter of the university.

In his new role as Entrepreneur in Residence, Gordon will volunteer his time to help guide commercialization project teams, sharing the insights he’s learned over years of discovering what works and what doesn’t.

“I am excited to be sharing with NMSU’s students and faculty critical success and failure factors, and the rigor often separating each outcome, that pave the road every entrepreneur must travel,” Gordon said. “Pressure testing, lateral thinking, careful product and market mapping – along with putting a lot of shoe leather on the sidewalk – are the essence of validating a new venture thesis.”

Arrowhead Center was created by NMSU to be an engine for sustainable economic development. Primarily a technology commercialization hub and startup incubator, it serves as a single portal to link the researchers and entrepreneurs with ideas for how to solve market problems and create sustainable growth.

Gordon described Arrowhead Center as “a rare and remarkable vehicle for bringing together human talent, bold thinking and planning rigor to launch high-impact business ventures.”

Kathryn Hansen, Arrowhead Center’s chief executive officer, said she’s thrilled to have Gordon serve in this invaluable mentorship role.

“Brad’s enthusiasm for NMSU and Arrowhead Center is really inspiring,” Hansen said, “and I think the wisdom that he brings to the table and his connections in the business world will really benefit our innovators and entrepreneurs at every level.”

Gordon was quick to point out that this wasn’t a teaching relationship, but a true collaboration with Arrowhead’s clients.

“We’ll be partners who share the many moments of fear, elation, setback and course correction that mark every entrepreneur’s journey from raw to real,” Gordon said.

In addition to his NMSU bachelor’s degree, Gordon earned an MBA with extended studies in finance from the University of Southern California. In 2010, Gordon received an honorary doctorate from NMSU. He also established the Robin T. Peterson Endowed Chair in Marketing at NMSU, named in honor of his mentor.

Arrowhead Center is located at 3655 Research Drive, Genesis Center Building C, on the NMSU campus. For more information, call 575-646-7036 or visit

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