David Boje recognized for promoting the Las Cruces Arts Scene

Dec. 28, 2008. Retrieved online Dec. 30, 2008 from S. Derrickson Moore, Las Cruces Sun-News

David Boje appeared in two December 2008 “Las Cruces Sun News” articles for promoting the Las Cruces “Arts Scene” in service-learning projects conducted by his Mgt448 and Mgt 548 classes.

Las Cruces Sun-News online.

“People don’t realize the art assets we have here. We’re going to put Las Cruces and Mesilla art on the map,” said David Boje, a business professor at NMSU and one of the organizers of a 2008 arts convention to strategize marketing efforts.

“Among projects to emerge from the conference’s task forces were a scavenger hunt rewarding visitors at six museums with a chance to win prizes, and “La Callejoneada,” a street party with strolling mariachi and folklorico dancers that was part of the community Dec. 5 Winterfest celebrations.”

Dec. 30, 2008. “Movers and Shakers: David Boje,” by S. Derrickson Moore/Sun-News reporter. Las Cruces Sun-News

Boje helped stress the need to promote our region’s extensive cultural resources with a conference, workshops and NMSU student involvement, programs he hopes to facilitate again in 2009.


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