Jasso, Michelle

Michelle Jasso, Faculty Advisor


Marketing Department


Robert O.Anderson Endowed Professor
Email: jasso@nmsu.edu
Work Phone: 575.646.4611
Fax: 575.646.1498
Building and Room Number: DOM 214

About Michelle Jasso

Specialty: Advertising, culture and persuasion. Education: University of Texas at El Paso (B.A.), New Mexico State University (M.B.A.), University of Houston (Ph.D.).


Teaching interests: Dr. Jasso has worked with the National Security Agency, the National Geospatial-Intelligence Agency and the country of Morocco as well as several local businesses developing advertising campaigns. Students have developed their own advertising agency and worked for real clients. These are paid campaign projects where students develop their marketing skills and incorporate that experience into their resume which can make them more marketable once they graduate.

Professional Interests: Target market effects on group identity and cultural self-awareness and their implications in consumer persuasion, advertising appeals and strategy.

Professional Achievements: Dr. Jasso has presented at several national and international conferences and her work has been published or is forthcoming in the Journal of Advertising Research, Journal of Public Policy and Marketing, Journal of Health and Human Services Administration, Journal of Services Marketing, Journal of Business Research, Journal of Current Issues and Research in Advertising, and the Journal of Advertising.