Chair, Robin T. Peterson Endowed Chair in Marketing
Work Phone: 575.646.6713
Building and Room Number: BC 338
About Chris Plouffe
Dr. Plouffe received his PhD in Marketing from the Ivey Business School at Western University in London, Ontario, Canada. He also holds an MBA and an Honors Bachelor of Arts (Sociology) from Queen’s University in Kingston, Ontario, Canada.
In the first part of his career, Chris spent several years in the high-tech industry at Hewlett-Packard (HP), initially in marketing and public relations. He finished his career at HP selling mainframe class commercial and technical super-computers across a wide variety of industry verticals, including retail, government, telecommunications, financial services and oil and gas.
In the fall of 2016, Chris was delighted to join the Dept. of Marketing, College of Business, at New Mexico State University (NMSU) as a full Professor, and is the second-ever holder of the Robin T. Petersen Endowed Chair & Professorship in Marketing. Prior to joining NMSU, Chris was an Associate Professor at the College of Business Administration, University of Akron (UA) in Ohio (2012-16). While at UA, Chris was Director of the Fisher Institute for Professional Selling, one of the nation’s oldest and most storied programs in professional selling for undergraduate students. Chris’s leadership of the Fisher Institute saw a complete updating and refresh of the “Fisher,” including growth to a robust group of 30 corporate partners, introduction of a 3-tiered corporate partner membership structure, and the creation of no less than five different credentials in Professional Sales for students to pursue. Prior to joining UA, Chris spent the 2011-12 academic year as a Visiting Professor and Scholar at the College of Business, Florida International University (FIU) in Miami, FL. Before that, he was co-founder of The Sales Institute at the College of Business, Florida State University (FSU, 2008-2011).
Prior to his time at FSU, from the ground up, Chris built the successful program in Professional Sales at Washington State University (WSU, 2005-2008). To begin his academic career post-PhD, Chris held a tenure-track position as an Assistant Professor at the Terry College of Business at the University of Georgia (UGA, 2001-2005) where, as a rare accomplishment for an early career faculty member, he taught at the undergraduate, MBA, and PhD levels. Chris also had direct involvement in the initial set-up of the now thriving Sales Program at UGA.
A popular teacher, Chris was awarded the “Student’s Award for Teaching Excellence” in 2005/06 -– one of the highest teaching awards across the entire Washington State University system. More recently, while a Visiting Professor at FIU in Miami, FL in 2011-12, Dr. Plouffe was awarded the distinction of “Best Course/Best Professor” in the FIU Professional (Downtown) MBA Program.
Chris’s research has been cited over 1,300 times (per GoogleScholar, August 2016), and focuses on two broad areas:
- personal selling effectiveness, salesforce management and performance, and business-to-business marketing; and
- the diffusion of new innovations and technologically-focused products and services.
Chris’s research has been funded by such organizations as the Marketing Science Institute (MSI), American Marketing Association (AMA), and the Direct Seller’s Education Foundation (DSEF). Chris’s research has appeared in: Journal of Marketing, Journal of the Academy of Marketing Science, Information Systems Research, Personnel Psychology, Industrial Marketing Management, the Journal of Personal Selling & Sales Management, the Journal of Product Innovation Management, European Journal of Marketing and elsewhere. In May 2015, Chris was awarded the “Faculty Research Excellence Award” as the top publishing scholar across all disciplines and all Professors at the College of Business Administration, UA, for the 2013-15 period.
Chris coached the Fisher Institute team at UA for the prestigious 2013 National Collegiate Sales Competition (NCSC), where the UA Team finished 3rd overall (out of nearly 70 teams) with the second place overall student competitor (out of 140). Prior to that, a student Chris co-coached while at FSU finished 1st overall in the country in the 2010 NCSC (out of 61 competing schools, and 122 competing students). In addition, while establishing the Sales Program at Washington State University, Dr. Plouffe coached the overall student champion and top overall team at the 2007 National Collegiate Sales Competition (NCSC, out of 43 leading universities at that time).
Chris’s insights on marketing and sales-related issues have been quoted or mentioned in both Fortune magazine and BusinessWeek, Sales & Marketing Management magazine, the Globe & Mail, Future Banker, Repertoire magazine, and elsewhere.
Chris also engages in strategic consulting work as well as sales training with a number of leading firms including: United Parcel Service, Eli Lilly, OE Connection, The Davey Tree Company, Tensolite/Carlisle Interconnect Technologies, Bell Canada Enterprises, the Home Depot and others.