Zhu, Jianjun (John)

Department(s)

Marketing Department

Position(s)

Assistant Professor
Email: johnzhu1@nmsu.edu
Work Phone: 575-646-2414
Building and Room Number: Guthrie Hall 312

Vita

Education

Ph.D. Marketing                                                    The University of Iowa                    

MBA Marketing                                                    The University of Iowa             

M.A. Economics                                                    Central Michigan University     

B.A. Economics                                                    Shanghai Institute of Foreign Trade, China    

 

Professional Experience

Assistant Professor of Marketing, New Mexico State University,             August 2018 –

Assistant Professor of Marketing, Lawrence Technological University,    August 2016-July 2018

Assistant Professor of Marketing, University of Hong Kong,                   August 2009-July 2016

 

Teaching expertise

  • International Marketing (senior undergraduate elective),
  • Strategic Marketing Management (senior undergraduate elective, MBA core course)
    • Online and in-class teaching
    • In class simulation tool used: LINKS@ Simulation
  • Digital Marketing (senior undergraduate and MBA elective course)
    • In class simulation tool used: Stukent MimicPro@ Simulation
  • Basic Marketing (undergraduate required)
  • Service Marketing and E-Commerce (Executive MBA short course)
  • Strategic Management and Business Policy (undergraduate core course)
  • Other teaching interests: marketing/business analytics, marketing research, brand/service management

 

Expertise and Interests

  • Big data analytics, machine learning, text mining application in marketing research
  • New e-business models, sharing economy
  • Social media, user generated contents, social network
  • Crowdsourcing, crowdfunding, sharing economy
  • Mobile marketing, mobile app security
  • Marketing and innovation strategy in emerging markets
  • Inter-organizational collaboration and firm performance
  • Brand management, Service-profit chain

 

Publication (peer reviewed Journal)

  1. Unfolding China’s State-owned Corporate Empires and Mitigating Agency Hazards: Effects of Foreign Investments and Innovativeness, forthcoming, with Caleb Tse, and Xu Li, Journal of World Business
  2. External Firm-GSI And Firm-Firm Networks, Internal R&D, And Firm Innovativeness: Study in An Emerging Economy (2018), with Mariana Andrade, and Edgar Ramirez, Research Policy, 47(6),1111-24.
  3. Novel Might Not Be Enough: Mediation by Idea Feasibility in a Path of Least Resistance Model for Idea Implementation in Crowdsourcing (2018), with Kimmy W Chan, Stella Y Li, Journal of Interactive Marketing, 43, 52-68.
  4. Effects of online consumer reviews on firm-based and expert-based communications (2018), with David Tse and Qiang Fei, Journal of Research in Interactive Marketing,12(1), 45-78.
  5. Ideator Expertise and Cocreator Inputs in Crowdsourcing‐Based New Product Development, (2017), with Stella Yiyan Li and Michelle Andrews, Journal of Product Innovation Management, 34 (5), 598-616. Best Paper Award for the special issue of Innovation in Data-Rich Environments.
  6. A Multi-Mechanism Learning-By-Exporting Model: Analysis of Export Induced Productivity Gains in Chinese Firms (2017), with Caleb Tse and Linhui Yu, Journal of Management, 43 (7), 2118-2146.
  7. A Meta-Analysis of Correlations between Market Share and Other Brand Performance Metrics in FMCG Markets (2016), with SungUk Jung and Thomas Gruca, Journal of Business Research, 69 (12), 5901-5908.
  8. Fostering Customer Ideation in Crowdsourcing Community: The Role of Peer-to-Peer and Peer-to-Firm Interactions, (2015), with Kimmy W Chan and Stella Y Li, Journal of Interactive Marketing, 31 (1), 42-62.
  9. Global Innovation Generation and Financial Performance in Business-to-Business Relationships: The Case of Cross-border Alliances in The Pharmaceutical Industry, (2011), with K. Sivakumar, Subroto Roy, & Sangphet Hanvanich, Journal of The Academy of Marketing Science, 39 (5), 757-776.

 

Publication (Proceedings)

  1. Being Reflexive in Sharing Matters: The Mediating Role of Consumer Reflexivity in Shaping Future Sharing Intention (2019), with Stella Li and Antje Graul. In 2019 AMA Winter Academic Conference Proceedings, Vol. 30, p. CC-4-CC5.
  2. Social Innovation in Emerging Economies: An Ecosystem Built on Collaboration and Knowledge Sharing (2018), with Mariana Giovanna Andrade Rojas and Stella Yiyan Li. In Academy of Management Proceedings, Vol. 2018, No. 1, p. 15893. Briarcliff Manor, NY 10510: Academy of Management, 2018.
  3. Inter-Firm Managerial Social Ties and Strategic Alliances Formation: A Multiplexity Perspective (2017). With Ke Yang and Michael. D. Santoro. In Academy of Management Proceedings, Vol. 2017, No. 1, p. 10151). Briarcliff Manor, NY 10510: Academy of Management
  4. A Study on The Role of Feedback on The Quality of Ideas From Customers in Idea Crowdsourcing Community (2017), with Stella LI, Kimmy Chan and Liyuan Wei. In European Marketing Academy Conference.

 

Ongoing research projects

  1. “Does Feedback Matter For Quality Ideas? A Study of Feedback Source and Characteristics in Altering the Impact of Customer Ideation” with Kimmy W Chan, Stella Y Li, and Jian Ni, R&R at Production and Operations Management
  2. “Online Critical Review Classification in Improving Response Strategy and Hotel Rating: Algorithms from Heuristic Processing, Sentiment Analysis to Deep Learning”, with Yung-Chun Chang, Chih-Hao Ku, Stella Yiyan Li, and Chi-Jen Chen, R&R at Journal of Business Research
  3.  “Mindfulness in Ethical Consumption: The Mediating Roles of Connectedness to Nature and Self-control”, with Stella Yiyan Li, Liyuan Wei, and Xiaohua Zeng, R&R at International Marketing Review
  4. “Being Reflexive in Sharing Matters: The Mediating Role of Consumer Reflexivity in Shaping Future Sharing Intention”, with Stella Li and Antje Graul, under review at International Journal of Research in Marketing
  5. “Do Inter-firm Managerial Social Ties Matter? The Mediating Effect of Strategic Alliances on Innovation Performance” with Ke Yang and Michael Santoro
  6. “Social Innovation in Emerging Economies: An Ecosystem Built on The Collaboration between Firms and Government-Sponsored Institutions (GSIs), and Knowledge Sharing” with Mariana Andrade, and Stella Li
  7. “Mobile App Security and Adoption”, with Eralda Caushaj and Stella Li
  8. “Consumer Privacy Breach and Marketing Recovery Strategy”, with Qiang Fei, Ling Tuo, and Cindy You
  9. “Reward Design and Project Success In Crowdfunding”, with Kimmy Chan and Stella  Li
  10. “Social Media Promotion and Crowdfunding Success for Research Projects”, with Justin Chu and Stella Y Li

 

Research Grant and Awards 

Principal Investigator, Fulton Mini-grant Funding Program (USD 1,200), New Mexico State University, Awarded on 03/15/2019, Consumer Privacy Breach and Marketing Recovery Strategy

Recipient, Faculty Development Fund (USD 500), New Mexico State University, Awarded on 02/25/2019, Professional Improvement in Data Analytics and Data Science

Principal Investigator, Fulton Mini-grant Funding Program (USD 1,500), New Mexico State University, Awarded on 11/15/2018, “Online Critical Review Classification in Improving Response Strategy and Hotel Rating: Algorithms from Heuristic Processing, Sentiment Analysis to Deep Learning”

Recipient, International Travel Grant (USD 750), New Mexico State University, Awarded on 10/15/2018, International Travel Support for Research Collaboration, “Does Feedback Matter For Quality Ideas? A Study of Feedback Source and Characteristics in Altering the Impact of Customer Ideation”

Principal Investigator, Seed Grant (USD 4,500), Lawrence Technological University, Awarded on 01/06/2017, “Implications of Mobile Application Security, Application Features, and Consumer Adoption”

Recipient, Lead Author, Project Development Grant (USD 2,000), Journal of Product Innovation Management, and Marketing Science Institute (MSI), 06/01/2016, “Ideator Expertise and Cocreator Inputs in Crowdsourcing‐Based New Product Development”

Principal Investigator, General Research Fund (GRF), Project Code 17503314 (HK$ 312,425), Awarded on 01/06/2014, “Tap Into Product Cocreation Model-Crowd, Idea, Product Development, and Market Performance In Crowdsourcing”, Co-Investigator Dr. Stella Li and Dr. Kimmy Chan

Principal Investigator, Small Project Funding, Project Code 201309176125 (HK$ 72,760), Awarded on 01/4/2014, “Assess the Value of Crowdsourcing in a Crowdsourced Way”

Principal Investigator, General Research Fund (GRF), Project Code HKU758110 (HK$ 271,950), Awarded on 01/06/2010, “Antecedents of Customer Satisfaction: An Examination with Firm Level Augmented Quality-Satisfaction Framework”, Co-Investigator Professor BCK Yim

Principal Investigator, Seed Funding Programme for Basic Research, Project Code 200912159010 (HK$120,000), Awarded on 01/04/2010, “Brand Equity, Brand Portfolio Managment and Firm Performance: An Empirical Examination of The Brand Value Chain”, Co-Investigator: Professor TS Gruca and Dr LL Rego

Principal Investigator, Merit Award for RGC GRF, Project Code HKU 758110H (HK$ 50,000), Awarded on 01/04/2010, “Antecedents of Customer Satisfaction An Examination with Firm Level Augmented Quality-Satisfaction Framework”

 

Invited Talk and Presentations

“Being Reflexive in Sharing Matters: The Mediating Role of Consumer Reflexivity in Shaping Future Sharing Intention”, Winter AMA 2019, Austin, TX, February 2019

“Does Feedback Matter For Quality Ideas? A Study of Feedback Source and Characteristics in Altering the Impact of Customer Ideation” Invited talk, Las Cruces, NM, April 2018

 “Does Feedback Matter For Quality Ideas? A Study of Feedback Source and Characteristics in Altering the Impact of Customer Ideation”, Invited talk, University of Tulsa, Tulsa, OK, March 2018

“Ideator Expertise and Cocreator Inputs In Crowdsources Product Cocreation” JPIM/MSI research Workshop on “Innovation in Data Rich Environments”, Knoxville, TN, June 2016

 “Novel Might Not Be Enough: Mediation by Idea Feasibility in a Path of Least Resistance Model for Idea Implementation in Crowdsourcing”, INFORMS Marketing Science Conference, Shanghai, China, June 2016

 “Crowdsourcing Feedback and Customer Ideation Quality”, Global Center for Big Data in Mobile Analytics workshop series. Temple University, Philadelphia, PA, May 2014

 “Customer Ideation Participation, Others’ Feedbacks, and Ideation Performance in Crowdsourcing”, Social Media Research in Marketing Workshop, Global Research Center of Financial Marketing and Customer Management. Fudan University, Shanghai, China, June 2013

“How Social Media Transforms Idea Co-creation: The Influences of Social Network on Idea Generation in Crowdsourcing”, Information System Research special research workshop on Social Media and Business Transformation, University of Maryland, College Park, MD, U.S. June 2012

“How Social Media Transforms Idea Co-creation: The Influences of Social Network on Idea Generation in Crowdsourcing”, Marketing Science Conference, Boston, MA, U.S., June 2012

“How Social Media Transforms Idea Co-creation: The Influences of Social Network on Idea Generation in Crowdsourcing”, China Marketing Scholar Forum, Hong Kong SAR, June 2012

“Brotherhood in Firm Brand Portfolio” with Thomas S. Gruca and Lopo L. Rego, INFORMS Marketing Science Conference, June 2009

“The Effects of Brand Strategy and Customer Characteristics on Brand Revenue Premium”with Thomas S. Gruca and Lopo L. Rego, Case West Reserve University, Cleveland, OH, June 2008

“The Effects of Brand Strategy and Customer Characteristics on Brand Revenue Premium”with Thomas S. Gruca and Lopo L. Rego, INFORMS Marketing Science Conference, June 2008

 

Referee Service

Ad hoc Reviewer, Journal of Management Studies

Ad hoc Reviewer, Organization Studies

Ad hoc Reviewer, Journal of Product Innovation Management

Ad hoc Reviewer, Management and Organization Review

Ad hoc Reviewer, Journal of Product & Brand Management

Ad hoc Reviewer, Journal of Research in Interactive Marketing

Ad hoc Reviewer, International Marketing Review

Reviewer, Research Grants Council (RGC) of Hong Kong, Self-Financing (SF) Funding Schemes

Reviewer, Research Grants Council (RGC) of Hong Kong, Self-Financing (SF) Funding Schemes /General Research Fund (GRF) Funding Scheme

Reviewer, Research Grants Council (RGC) of Hong Kong , General Research Fund (GRF) Funding Scheme

 

Committee Service

Faculty Development Committee, Chair, College of Management, Lawrence Technological University, August 2016 – July 2018

Strategic Planning Committee, Chair, College of Management, Lawrence Technological University, August 2016 – July 2018