March 5, 2010. Retrieved online: March 9, 2010 from Staff, Las Cruces Bulletin
Annual Innoventure competition inspires entrepreneurship
Blake Mycoskie, the founder and “chief shoe giver” of TOMS Shoes, will be the featured keynote speaker at the 2010 Innoventure competition, sponsored by New Mexico State University’s Arrowhead Center.
The yearly competition will be held Thursday, March 11, at the Hotel Encanto de Las Cruces, with Mycoskie to speak at 7 p.m. His presentation, “The TOMS Shoes Story,” is free and open to the public, but requires a ticket that can be obtained from the company’s website, http://tomsshoes.eventbrite.com.
Mycoskie, an entrepreneur who has created five businesses, gained fame when he competed in the CBS reality show “Amazing Race.” He was also featured in an AT&T commercial as the “chief shoe giver” of TOMS Shoes, a company that provides shoes to children in need.
Innoventure encourages students to use science, engineering and business skills to solve problems. This year’s theme was chosen specifically to complement Mycoskie’s social entrepreneurship efforts. Students were instructed to make self-contained kits for children their age or younger who live in “extreme circumstances,” broadly defined as anything ranging from war, to homelessness, to natural disaster areas to foster care.
Each student team will present their projects and will be judged on various components, including general idea, feasibility and presentation.
The competition develops practical skills of problem solving, business writing, teamwork, meeting deadlines and communication.
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