August 10, 2013. Retrieved online August 12, 2013 from Brook Stockberger, Las Cruces Sun-News
LAS CRUCES >> This is a happy time of year for many Las Cruces businesses, especially those near New Mexico State University.
NMSU students return to campus this week to move into student housing and others are already back in town. Madeline Williams, manager of Milagro Coffee at 1733 E. University Ave., said that there is a big difference this time of year.
“We always have our regulars in every day regardless,” she said. “But it’s pretty big. The students coming back is definitely a good sign.”
…NMSU economist Jim Peach said that it is no surprise businesses welcome back the students.
“If you look at the Las Cruces economy, NMSU, White Sands (Missile Range) and the public schools are the three biggest employers,” Peach said. “When the students leave town, there’s a huge drop in consumption in everything from restaurants to entertainment and even in grocery stores.
“It’s an especially big deal because many of the students are from out of town,” he said. “They represent new dollars into the community.”
A report conducted by Peach and others for the university shows that NMSU students from out-of-state contributed to the economy by spending almost $90 million in 2010 – across all campuses – which resulted in 773 full- or part-time jobs, $30.5 million more in personal income, almost $26 million more in disposable personal income, $45.3 million added to the GDP.
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