LCSN: Going green: Businesses work to become environmentally friendly

April 15, 2011. Retrieved online April 18, 2011 from Brook Stockberger, Las Cruces Sun-News

LAS CRUCES – Earth Day is Friday.

There are a variety of Las Cruces area businesses who are making an effort to become environmentally friendly.

Las Crucen Mae Walker can often be found at the Farmers and Craft Market Downtown on Saturdays. She has found a way to mix her hobby of making jewelry with her desire to be green and also start a business called Splendid by Mae, which she operates out of her home. She takes pieces of jewelry that are normally tossed into the trash and turns them into her own design.

“So many people have broken pieces that end up in the landfill,” Walker said. She said much of the components are metal and will not decompose.

“I rework the metal and turn it into what’s in style,” she said.

ROJO Apparel was started by friends Jose Rodriguez and Aron Jones with a goal of helping people while building a company. The business owners donate to Global Aid Network, specifically to provide meals to people in Zimbabwe.

“On the business-plan side of things, we think of the poor as our primary stakeholders,” Rodriguez said. “The poor tend to be affected the most by climate change. We have to ask ‘What kind of environmental footprint are we leaving?'”

ROJO Apparel has launched an eco-clothing line with shirts made from organic cotton.

Positive Energy Solar, which installs photovoltaic power systems, buys carbon offsets, or what are often called “green tags,” which can be used for a variety of green friendly projects, like planting trees.

“We add up all the miles we drive our service trucks and personal vehicles for work,” said Mark Westbrock, manager of the company’s Las Cruces branch.

He said the carbon offsets bought go to helping others pay to generate solar and wind power. The company also recycles waste materials from job sites and uses solar panels to power its offices.

Watching the trash/saving money

English Bird, executive director of New Mexico Recycling Coalition, has told the Sun-News that companies can help themselves by monitoring what is thrown in the trash.

Read the Las Cruces Sun-News article.


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