LCSN: Holiday sales season starting early this year

October 30, 2009. Retrieved online October 30, 2009 from Brook Stockberger, Las Cruces Sun-News

LAS CRUCES – Laurie Wright Haluska of Las Cruces acknowledged that worries about the economy and personal finances will play a role in her holiday shopping this year.

“We’re going to be spending the absolute minimum this year,” said Haluska, who said friends and family members understand the situation because they face it as well. “We tell we them we love them and that, ‘We’ll get you (more) next year.'”

When she does shop for holiday presents, Haluska said, she will “absolutely” look for bargains.

Richard and Amanda Deaton of Silver City were in Sears at the Mesilla Valley Mall on Thursday. They said they do most of their holiday shopping early and online.

“I’m usually done by Thanksgiving,” Amanda Deaton said.

Stacey Mendoza was at Sears in search of holiday gift items.

“You have to look for sales,” she said.

Retailers know that there are many more shoppers out there who will take the same approach. That is why consumers can expect to see sales, deals and specials between now and Christmas, whether they are from national chains or locally owned shops.

“I’m sure (stores are) nervous,” said Tony Popp, head of the Department of Economics at New Mexico State University. “Consumer confidence isn’t there and the employment rate isn’t going up yet.”

The National Retail Federation reports “retailers are about to embark on the holiday season of the serious bargain hunter.”

Read the article.

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