LCSN: Las Cruces on roll with latest place on ‘best’ list

February 27, 2010. Retrieved online: March 1, 2010 from Brook Stockberger, Las Cruces Sun-News

LAS CRUCES – Southern New Mexico’s largest city has experienced a pretty heady month.

For the third time in the past several weeks, Las Cruces has snared a spot on another “best of” list. Sunset magazine picked Las Cruces as No. 19 in its list “20 Best Towns of the Future,” in its March edition. Palo Alto, Calif., was No. 1. All the cities are in the West, which is the publication’s area of coverage.

Earlier this month, U.S. News & World Report named Las Cruces as the No. 6 city in the country on it’s “10 Cities for Real Estate Steals” list, and CNBC recently chose Las Cruces as one of “America’s Top Places for Boomers to Retire.”

Amanda Olivarez Cruz with the Hispano Chamber of Commerce de Las Cruces said the national and regional attention does turn heads.

When Las Cruces garners a place on another list, “We actually have people call us who are looking for a place to retire and we send them information,” Cruz said.

Jim Berry, president and CEO of the Greater Las Cruces Chamber of Commerce, said “people do notice.

“I was talking to one of my friends the other day who lives in Little Rock and he said something about how Las Cruces is always getting recognition,” Berry said.

Jim Peach, who teaches economics and international business at New Mexico State University, said Las Cruces is attractive for its balance.

“It has to do with the fact that we’re at almost the ideal population size: large enough to have a variety of entertainment and health-care options but not so big we face massive traffic jams,” Peach said. “We don’t have a horribly high crime rate, we don’t get a lot of nasty weather in the winter.”

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