LCSN: Reaching out: Companies find that charity is good business

November 23, 2009. Retrieved online November 23, 2009 from Brook Stockberger, Las Cruces Sun-News

LAS CRUCES — Henry David Thoreau is credited with the quote, “Goodness is the only investment that never fails.”

Al Vickers, president of the Las Cruces chapter of SCORE — which offers free advice to business owners — said that charitable work is not only good for business, it is also a responsibility.

“Ethically and morally, you owe something back to the community,” Vickers said.

He believes that, if a company operates and makes money in a community, “it has an obligation to give something back.”

As the holiday season looms, thoughts often turn to charity. Whether people buy shoes for children or help dish out food at a soup kitchen, a portion of the public pitches in to help others. For many companies, large and small, charity is a part of their practice the entire year.

And, while motives are hopefully pure, Vickers said there is absolutely nothing wrong with using the opportunity to grab some positive attention.

“Simply, it’s good business to have your company name known as a source of philanthropy for the community,” the business adviser said.

Even if a company is small and cannot afford to donate money, time always works as well.

“You can spend a couple of hours helping out,” Vickers said. “You could wear your company name and people can see you doing something good.”

Bruce Huhmann, an associate professor of marketing at New Mexico State University, said a company should never fail to connect its name with positive news.

….Business partners Jose Rodriguez and Aron Jones started the Internet-based company ROJO Apparel in late September in Las Cruces. The NMSU graduates said they knew from the start that they wanted a company that would donate to charity.

Read the article.


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