March 2, 2016 by Dana Catron, NMSU News Center
This year, four companies are participating in CrucesKick, a partnership between Arrowhead Center and the Mesilla Valley Economic Development Alliance (MVEDA). CrucesKick, which launched Feb. 29, is a fast-moving crowdfunding campaign aiming to raise funds and awareness of local companies’ products and offerings.
Working together, MVEDA and Arrowhead are combining their expertise in economic development and business assistance to get these crowdfunding campaigns off the ground.
The four participating companies, which include EcoSeal, New Mexico Shrimp Co., BowWow Blends, and Roots Leather Company, have been busy creating their crowdfunding pages and short campaign videos.
“CrucesKick participants have been working with our video production team, campaign strategists, editors, and marketing advisors for months,” said Zetdi Sloan, director of Arrowhead Technology Incubator. “I can’t wait for them to unveil their crowdfunding campaigns to all of their supporters.”
Shannon Murray, owner of BowWow Blends, created a Power Fruit Dog Smoothie after her Golden Retriever Ruby had continual gastrointestinal issues. She sees CrucesKick as a wonderful opportunity and is excited to see where it will take her small business.
“It’s great to be on the ground floor of this type of project, working with Arrowhead and their resources,” Murray said. “We certainly couldn’t have pulled something like this off without all of their help and guidance.”
Another participant, Maria Colato, was born and raised in Guatemala City and created Roots Leather Company to showcase her culture in handbags, boots and accessories.
“CrucesKick is the perfect nursery for our business ideas,” she said. “With their help, now we are reaching high and ‘our roots’ are starting to grow deep and strong.”
Kathryn Hansen, Arrowhead’s director, is eager for the exposure CrucesKick will bring to these companies.
“CrucesKick provides a great opportunity for product promotion and fundraising for our local businesses,” she said. “Arrowhead is dedicated to providing its resources as part of an entrepreneurial environment that supports startups, young firms and expanding businesses.”
Davin Lopez, president and CEO of MVEDA, expressed his enthusiasm for the upcoming crowdfunding campaign.
“MVEDA is excited to be part of what we believe to be a first of its kind economic development effort,” said Lopez. “We realize that we cannot just duplicate other programs found elsewhere if we are truly going to foster growth. Instead, we need to be just as innovative as those companies we hope to support, and that is exactly what CrucesKick accomplishes.”
CrucesKick is sponsored in part by the U.S. Economic Development Department’s University Center Program.
To follow the crowdfunding campaigns, visit the CrucesKick page at http://arrowheadcenter.nmsu.edu/cruceskick/