A Short Note to New Subscribers
Welcome new subscribers! NMSU Business Outlook is a free, monthly online publication sponsored by NMSU’s College of Business. Its primary audience is business practitioners and laypersons. If you prefer not to receive these alert emails, which link to each new issue, please contact me at firstname.lastname@example.org and I’ll remove your email address from the subscriber list. That said, please try a few issues before deciding. Thanks, and feel free to forward the email address of anyone you believe would appreciate these monthly alerts.
Mike Hyman, Executive Editor
Testimonials as a Tool for Catphishing
Sarah Fischbach, California Lutheran University
Using testimonials in marketing campaigns is common business practice. Research on testimonial use has been around for a while, incorporating the findings of trust and congruency into marketing campaigns and online webpages. However, the use of ‘catphishing’ in testimonial development is a new topic that needs addressing, as new forms of native ads become part of everyday life.
Complete Article: Testimonials as a Tool for Catphishing
Gift or Graft?
Paul Biderman, J.D., UNM (retired); Bruce Huhmann, Ph.D., NMSU
Jake worked for a bureau of a state agency that inspected restaurants for health and safety. He also liked to dine out and knew which establishments to avoid. One day, he decided to take his family out to a restaurant he knew always passed his inspections with flying colors.
Complete Article: Gift or Graft?
Marketing Research Tutorial
Marketing Research Process: Six Stages
Dr. Michael R. Hyman, NMSU; Dr. Jeremy J. Sierra, Texas State University
Correctly conducted marketing research requires careful attention to intricacies. Think of marketing research as a chain only as strong as its weakest link, where those links are stages in a process.
Complete Article: Marketing Research Process: Six Stages
News & Notes
Center for Public Utilities at NMSU
Dr. Douglas Gegax, Director; Dr. Larry Blank, Associate Director
Interviewer: Ms. Alena Kostyk, NMSU
The Center for Public Utilities (CPU) is a branch of the College of Business at New Mexico State University that serves the needs of stakeholders in the electricity, natural gas distribution, interstate pipeline, telecommunications, and water utility industries. The faculty working in the CPU have decades of hands-on experience in the regulatory arena. The CPU strives to keep industry and commissions in tune with ever-changing market realities and challenging regulatory policies.
Complete Article: Center for Public Utilities at NMSU
Dr. Christopher A. Erickson, NMSU
The legislative session ended March 21 without passing a capital outlay budget, leaving a proposed $264 million in unfunded infrastructure projects. Every $1 in construction spending generates roughly $2 in economic activity, so the failure to pass the capital outlay budget reduces economic activity by roughly half a billion dollars. This translates into roughly 5,500 fewer jobs.
Complete Article: Talking Points