Inferring Geographic Interdependencies for Retailing
David Mushinski, Department of Economics, Colorado State University; Stephan Weiler, Deparment of Economics, Colorado State University; and Benjamin Widner Department of Economics, New Mexico State University
Understanding the dynamics of regional trade is important for designing development programs. Identifying “export” industries that sell to other regions can help to determine where to target dollars. Understanding trade patterns, for example, can help in predicting sales tax revenues.
Complete Article: Inferring Geographic Interdependencies for Retailing
Your Obligations to Survey Participants
Michael R. Hyman, Stan Fulton Chair of Marketing, NMSU and Jeremy J. Sierra, Assistant Professor of Marketing, Texas State University-San Marcos
(Note: In April, John Wiley & Sons, Inc. published Mike and Jeremy’s Marketing Research Kit for Dummies. It is available in paperback [ISBN: 978-0-470-52068-0] and Kindle [ASIM: B003CNQ4LG] versions. The following text is based on Chapter 4 of that book.)
The success of any customer survey you may conduct depends on cooperative respondents. Just like Blanche DuBois in A Streetcar Named Desire, you must rely on the kindness of strangers. If you abuse respondents, then you “poison the respondent well” because abusive treatment will discourage its victims from participating in future studies.
Complete Article: Your Obligations to Survey Participants
Christopher A. Erickson and James Libbin
Complete Article: Talking Points