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Welcome new subscribers! NMSU Business Outlook is a free, monthly online publication sponsored by NMSU’s College of Business. Its primary audience is business practitioners and laypersons. If you prefer not to receive these alert emails, which link to each new issue, please contact me at firstname.lastname@example.org and I’ll remove your email address from the subscriber list. That said, please try a few issues before deciding. Thanks, and feel free to forward the email address of anyone you believe would appreciate these monthly alerts.
Mike Hyman, Executive Editor
How “Old Power” has Hindered Implementing Theories of Marketing
Ms. Alyssa Reynolds, NMSU; Dr. Michael R. Hyman, NMSU
We use the concept of ‘old power’ to examine the assumptions made in four popular marketing theories. Although marketing scholars sense a shift in consumer’s expectations, they have failed to detach marketing from the old power values. Furthermore, this failure has prevented the marketing literature from creating a truly modern theory of marketing.
Complete Article: How “Old Power” has Hindered Implementing Theories of Marketing
Uninsured Motorists in New Mexico Still High, But Trending Lower
Dr. J. Tim Query, NMSU; Ms. Florence Kone, M.B.A., NMSU
The Insurance Research Council (henceforth IRC), an independent, nonprofit research organization supported by leading property and casualty insurance companies and associations, has released its periodic 2014 Uninsured Motorists research report, analyzing data from 2012. Its previous report was published in 2011, using 2009 data. Some insurance data have a one-to-two year reporting lag due to long-tail claims and other reasons unique to the industry. Because New Mexico is typically among the states with the highest percentage of uninsured motorists, this study is particularly relevant to New Mexicans.
Complete Article: Uninsured Motorists in New Mexico Still High, But Trending Lower
Avoiding Biased Questions for Training Needs Assessments
Dr. Grace Ann Rosile, NMSU
Asking the right questions is much more important than having the right answers!
Complete Article: Avoiding Biased Questions for Training Needs Assessments
Marketing Research Tutorial
What is Marketing Research? (Part 1)
Dr. Michael R. Hyman, NMSU; Dr. Jeremy J. Sierra, Texas State University
Marketing research is more than those annoying people who call you during dinner and ask you a series of questions. It also is more than those oddly cheerful people at the mall—with a clipboard in one hand and a pencil in the other hand — who want to ask you innumerable questions rather than let you shop.
Complete Article: What is Marketing Research? (Part 1)
News & Notes
From the Editor: Interesting Articles You May Have Missed
Dr. Michael R. Hyman, NMSU
Cannot find enough to read online? Here are links to interesting articles—many posted on NMSU’s KRWG website — that you may have missed during the last month.
Dr. Christopher A. Erickson, NMSU
New Mexico appears to have turned a corner and is now seeing reasonable rates of job creation, although it still lags national rates. New Mexico employment grew 1.7% compared to twelve months ago. The Las Cruces economy has stalled, showing no job growth during the last 12 months.
Complete Article: Talking Points