NMSU Business Outlook: June 2010

Anti-Poverty Promotional Campaign Through Time

Kelly Tian, Robert O. Anderson Professor of Marketing, New Mexico State University, and Miguel Zúñiga, Doctoral Student, New Mexico State University

International anti-poverty non-governmental organizations (NGOs) emerged during and immediately after WWII, and grew throughout the 1950s with expanded aid programs to refugees. However, it was during the 1960s—a time period in which television broadcasting carried world news to the masses—when television advertising campaigns for NGOs made their impression on the public, generating financial support that facilitated their early growth as respected charitable institutions. The dominant campaign format of the 1960s is referred to in organizational histories as “shock campaigns.”

Complete Article: Anti-Poverty Promotional Campaign Through Time

The Troubled Asset Relief Program (TARP) and The Financial Crisis of 2007-2008

Anh Phuong Nguyen, New Mexico State University and Carl E. Enomoto, New Mexico State University

In Fall 2008, with U.S. financial markets were on the verge of collapse, the Federal Reserve System and the U.S. Treasury Department actively pursued policies to stabilize financial markets. In particular, the U.S. Treasury Department initiated TARP, the Troubled Asset Relief Program, to inject capital into banks with troubled assets. Meanwhile, the Fed provided loans to JPMorgan Chase for buying out Bear Stearns and to Bank of America for acquiring Merrill Lynch.

Complete Article: The Troubled Asset Relief Program (TARP) and The Financial Crisis of 2007-2008

Talking Points

Christopher A. Erickson and James Libbin

Complete Article: Talking Points

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