NMSU Business Outlook: May 2014

A Short Note to New Subscribers

Welcome new subscribers! NMSU Business Outlook is a free, monthly online publication sponsored by NMSU’s College of Business. It’s written for business practitioners and laypersons like you. If you prefer not to receive these subscriber emails, which link to each new monthly issue, please contact me at mhyman@nmsu.edu and I’ll remove your email address from the subscriber list. That said, you may want to try a few issues before deciding. That said, please try a few issues before deciding. Thanks, and feel free to forward the email address of anyone you believe would appreciate these monthly alerts.
Mike Hyman, Executive Editor


Exploring the Concept of Virality and HealthCare.gov Referrals

Mr. David De Alejandro, NMSU; Dr. James M. Leonhardt, NMSU

What do outrageous dance parties, the linguistic characteristics of foxes, and Miley Cyrus’s music video antics have in common? They have all captured our attention recently thanks to the viral spread of information on the internet.

Complete Article: Exploring the Concept of Virality and HealthCare.gov Referrals

Do Western Principles Influence East Asian CEOs’ Managerial Philosophy and Practices? (Part 1)

Dr. Yu-Feng (Winnie) Lee, NMSU

Dr. Lee explores the philosophical orientation of East Asian CEOs and how Western principles moderate their management practices. In particular, Confucian ‘Wu Yu’—morality/virtue, wisdom/intellectual, physical ability/sportsmanship, collectivism/cooperation, and aesthetics/elegance—influences the managerial philosophy and practices of East Asian CEOs with international professional and/or academic experience.

Complete Article: Do Western Principles Influence East Asian CEOs’ Managerial Philosophy and Practices? (Part 1)

News & Notes

Meet Our Faculty: Dr. Mihai Niculescu, Marketing

Interviewer: Ms. Alena Kostyk, NMSU

Dr. Mihai Niculescu is Assistant Professor of Marketing at NMSU and a co-director of the Consumer Behavior Lab in the College of Business. His research interests range from choices consumers make to decision biases and irrational behavior.

Complete Article: Meet Our Faculty: Dr. Mihai Niculescu, Marketing

From the Editor: Interesting Articles You May Have Missed

Can’t find enough to read online? Here are links to interesting articles—many posted on NMSU’s KRWG website—that you may have missed during the last month.

Complete Article: Interesting Articles You May Have Missed

Talking Points

Dr. Christopher A. Erickson, NMSU

Las Cruces saw employment growth based on the household survey (up 2.0%) and the establishment survey (up 0.7%). Statewide, employment growth is mixed—up in one survey but down in the other survey. A major controversy is developing in Las Cruces concerning the minimum wage. Communidad de Accion y de Fe (CAFé) is working on a ballot proposal to raise the minimum wage to $10.10 per hour. An alternative proposal by two city councilors would raise the minimum wage to $8.50 per hour.

Complete Article: Talking Points


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