NMSU Business Outlook: October 2014

A Short Note to New Subscribers

Welcome new subscribers! NMSU Business Outlook is a free, monthly online publication sponsored by NMSU’s College of Business. Its primary audience is business practitioners and laypersons. If you prefer not to receive these alert emails, which link to each new issue, please contact me at mhyman@nmsu.edu and I’ll remove your email address from the subscriber list. That said, please try a few issues before deciding. Thanks, and feel free to forward the email address of anyone you believe would appreciate these monthly alerts.
Mike Hyman, Executive Editor


Growth of Social Responsibility Ads by U.S. Banks, 1992 to 2002

Dr. Robin T. Peterson, NMSU; Dr. Charles M. Hermans, Missouri State University; Dr. Michael R. Hyman, NMSU

This article presents a longitudinal study of social responsibility themes in U.S. bank ads. Content analysis is used to examine television commercials for socially responsible advertisements. Findings indicate the communication of social responsibility in television commercials for banks has increased by 7.0% over the period studied.

Complete Article: Growth of Social Responsibility Ads by U.S. Banks, 1992 to 2002

Marketing Professors: Their Relevance

Robin T. Peterson, NMSU

It’s not uncommon for marketing practitioners to question the value of marketing professors’ insights and expertise. Typically, these questions entail the relevance of marketing Ph.D.s’ backgrounds to their performance as teachers and the value of published scholarly research. My experience as a business manager and owner, academic department head, and professor suggests that such questions deserve closer examination.

Complete Article: Marketing Professors: Their Relevance

Meet Our Faculty: Dean James Hoffman

Interviewers: Ms. Alena Kostyk, NMSU; Ms. Alyssa Reynolds, NMSU

NMSU Business Outlook interviewed the new Dean of the College of Business, James Hoffman. We talked about passion for business, importance of a practical background, and possible collaborations between the College and regional businesses.

Complete Article: Meet Our Faculty: Dean James Hoffman

Subscriber’s Corner: The Problem with Healthcare Is Not ‘Obamacare’

Ms. Stacey A. Hyman, So Much To Do, Inc.

Recently, my four-year-old son Evan was admitted to Memorial Medical Center (MMC), owned by LifePoint Hospital, for a small laceration to his forehead that required four stitches. It was a routine childhood injury; there was no head trauma or other serious problem.

Complete Article: The Problem with Healthcare Is Not ‘Obamacare’

From the Editor: Interesting Articles You May Have Missed

Can’t find enough to read online? Here are links to interesting articles—many posted on NMSU’s KRWG website—that you may have missed during the last month.

Complete Article: Interesting Articles You May Have Missed

Talking Points

Dr. Christopher A. Erickson, NMSU

For the first time in more than a year, New Mexico climbed out of the bottom five states for employment growth and tied for 39th among the 50 states. Las Cruces employment—total, goods producing and service producing—was unchanged. Rain in September went a long way toward replenishing depleted reservoirs, but much of the state still remains under drought conditions.

Complete Article: Talking Points


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