Advertising, Information and Society (Part 2)
Dr. Dennis A. Kopf, University of Wisconsin-Whitewater; Dr. Ivonne M. Torres, NMSU
The authors’ main goal is to describe a conceptual framework for viewing the Internet as a market for information.
Complete Article: Advertising, Information and Society (Part 2)
Viewers’ Responses to Sporting Event Ads with Textese
Dr. Michael R. Hyman, NMSU; Jeremy J. Sierra, Texas State University; Harry A. Taute, Utah Valley University
Although textese (SMS-type copy) has permeated much written communication, its efficacy in ads—especially outdoor and virtual ads seen during live and televised sporting events—is unknown. The results of our experiment suggest that ads with textese outperform ads with traditional copy on viewers’ attitudinal, emotional, and behavioral responses toward the ad and brand.
Complete Article: Viewers’ Responses to Sporting Event Ads with Textese
News & Notes
From the Editor: Interesting Articles You May Have Missed
Can’t find enough to read online? Here are links to interesting articles—many posted on NMSU’s KRWG website—that you may have missed during the last month.
Complete Article: Interesting Articles You May Have Missed
Dr. Christopher A. Erickson, NMSU
Las Cruces voted to increase the minimum wage from $7.50 per hour to $10.10 per hour for regular workers in three steps. Tip worker wages would increase to 60% of regular minimum wage. The City Council’s action prevents a November vote on the proposal, allowing the City Council the option to change the law later.
Complete Article: Talking Points