NMSU Business Outlook: September 2015

hyman_mike_061709_1245391200-17jun09-web-99x150Wanted: Subscriber Feedback

As a first step in assessing reader satisfaction, I hope many of you can spare a few minutes to email me (mhyman@nmsu.edu) your answers to these three questions:

  1. Is the current incarnation of NMSU Business Outlook of value to you?
  2. Which type of articles and other features do you find most useful?
  3. What changes would most enhance its value to you.

Please provide as much or as little detail as you prefer.
Thanks in advance for your feedback.
Mike Hyman, Executive Editor


Biggest Challenge Facing Major League Baseball Today

Dr. Michael R. Hyman, NMSU

Every fan and sports commentator has an opinion about the biggest challenges facing major league baseball. Rather than provide my own list or comment on the aforementioned challenges, I want to suggest one grand yet novel challenge.

Complete Article: Biggest Challenge Facing Major League Baseball Today

Ethics Case: Thief of Time?

Dr. Paul Biderman, J.D.; Dr. Bruce Huhmann, Ph.D., NMSU

Scenario: We received an anonymous email from a state employee. With a little editing for space, typos and anonymity assurance, here is the employee’s message and our response.

Complete Article: Ethics Case: Thief of Time?

Building a Business from Scratch: Part 2

Tom Dickson, NMSU Class of 1962

Over a 10-year period, I have made almost every mistake an owner or manager could make in creating a new small business. I now want to help others avoid the same mistakes. This is my intent in writing this article on the startup and management of a small business. I also want to show how each type of business has its own advantages and/or near-term problems.

Complete Article: Building a Business from Scratch: Part 2

Marketing Research Tutorial

Low-cost Alternatives for Marketing Research Assistance

Dr. Michael R. Hyman, NMSU; Dr. Jeremy J. Sierra, Texas State University
(Previously published: September 2009)

Conducting your own marketing research study poses a challenge. Questions like “What do I want to learn about my business and my customers?” “How do I develop a good questionnaire?” and “How should I collect, analyze, and interpret the data I collect?” will surface. Rather than approach these questions in isolation, you can seek partial or complete research assistance.

Complete Article: Low-cost Alternatives for Marketing Research Assistance

What You Should Expect from a Marketing Researcher

Dr. Michael R. Hyman, NMSU; Dr. Jeremy J. Sierra, Texas State University
(Previously published: September 2009)

Own or manage a business? Employed by a large corporation or public institution? If so, then it is likely you will eventually need to retain and/or work with marketing researchers. What should you expect from such experts?

Complete Article: What You Should Expect from a Marketing Researcher

News & Notes

Talking Points

Dr. Christopher A. Erickson, NMSU

I could quote my summary of the last few months verbatim without going wrong. The state appears to be in recovery, although at a pace slower than the national economy. Meanwhile, Las Cruces remains mired in recession with the household survey and establishment surveys both showing declines.

Complete Article: Talking Points

Other Documents of Interest

Spring 2015: Insurance Industry Newsletter (most recent)
College of Business Activity Reports
2013 The Bottom Line Annual Report (most recent)
NMSU convocation includes unveiling of historical sign honoring social justice advocate
KRWG News: New Mexico among states with highest measured levels of middle class decline
Register now for the 2015 Domenici Public Policy Conference, Sept. 16 and 17
Washington Monthly ranks NMSU among best colleges on 2015 National Universities list
Investment company selects Arrowhead-supported business for competitive program
NMSU researcher teams with student entrepreneur to develop a better protective shield
NMSU awarded NMAEE Energy Project of the Year for performance contract
NMSU begins participation in SARA to help students with interstate distance education


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