July 12, 2016 by Amanda Bradford, NMSU News Center
New Mexico State University’s inaugural Giving Tuesday fundraising campaign has received international recognition from the Council for the Advancement and Support of Education for its success in creating opportunities for students.
The one-day giving campaign held on Dec. 1, 2015, which added a total of $5.7 million to scholarship funds across the NMSU system, received a silver Circle of Excellence award from the international CASE organization in the category of “Fundraising Programs: Challenge Grant & Matching Gift Programs.”
The competition received 3,356 entries for consideration in nearly 100 categories from more than 713 higher education institutions, independent schools and affiliated organizations located worldwide.
Peer professionals at schools, colleges and universities as well as professionals from outside of education judged the entries, and NMSU Giving Tuesday’s silver award was the only recognition given in its category.
Gifts made to scholarships for Giving Tuesday were matched by the Foundation using funds from NMSU’s Alumni License Plate program, driving a surge of more than 650 new donors to make their first-ever gift to the NMSU system. Online and in-person gifts from donors during the 24-hour period of Dec. 1 totaled nearly $630,000, and over $834,000 more came from members of the NMSU Foundation Board of Directors, which boasted 100 percent participation. Other gifts established in anticipation of Giving Tuesday added nearly $1 million, for a pre-match total of just over $2.9 million.
The Giving Tuesday event also recently received a bronze award in the category of “Project or Special Event” from CASE District IV, which includes institutions in Arkansas, Louisiana, New Mexico, Oklahoma and Texas.
Andrea Tawney, president of the NMSU Foundation and vice president of University Advancement, said both the regional and international award really belong to the community of NMSU supporters who made the giving campaign so successful.
“Our community of generous donors made this day more impactful than we could have imagined,” Tawney said. “These gifts came from all corners, including everyone from large foundations, corporations and loyal alumni to our own faculty, staff and students. This recognition highlights the tremendous difference these amazing Aggies and friends have made in the lives of our students.”
The international CASE Circle of Excellence competition honors outstanding work in advancement services, alumni relations, communications, fundraising and marketing at colleges, universities, independent schools and affiliated nonprofits.
A list of award winners is available at www.case.org/circle.
NMSU will host its second annual Giving Tuesday event Nov. 29, 2016. For more information about the NMSU Foundation and Office of Advancement, visit http://advancing.nmsu.edu.