Corporate social responsibility (CSR) views the organization as having a responsibility to benefit society. Missions are considered with respect to their various broader impacts on different constituencies, people’s quality of life, regional economy, security, safety, or environmental sustainability. An organization must use power and resources responsibly. It must guard against the abuse of power affecting those dependent on the organization or vulnerable to its demands.
Gary Fisher: Chevron Corporate Responsibility. Nov. 11-12, 2010.
- Erickson, Chris. May 2015. Ethical Obligation of Business Is to Make a Profit: Corporations Cannot Be Unpatriotic, NMSU Business Outlook, (Volume 13, No. 5)
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Modules & Cases
- Huhmann, Bruce. 2012. Corporate Social Responsibility and Teaching Notes
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- A Vintage Cleanup. INC., Dec. 2. (An example of how environmental responsibility can be profitable)
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- Seglin, Jeffrey L. 1999. Ben’s Big Flop. INC., Sept. 1. What happened to Ben & Jerry’s co-founder Ben Cohen when he launched a company to help the environment
- The Aspen Institute: Business & Society Program
Password not required.
- Oil Industry Case Study: Managing Corporate Social Responsibility: Lessons from the Oil Industry, Corporate Communications: An International Journal 13, No. 2: 212-225
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Gary Fisher: Chevron Corporate Responsibility
Part 1. Intro: Bruce Huhmann (DFEI chair) introduces Gary Fisher, General Mgr, Corporate Public Policy, Chevron Corporation.
CSR: Corporate Social Responsibility
The students were from many business disciplines including Cost Accounting, Marketing Strategy and Policy, and Current Issues in Business. Fisher also participated in an open seminar and two networking luncheons with graduate business students.
The video series covers a range of topics and are available below and in our Ethics Initiative Playlist.
Part 2. How Chevron moved into CSR; definition of CSR
Part 3. The Chevron Way. CSR and strategy
Part 4. Five principles of corporate responsibility
Part 5. Corporate responsibility/management hierarchy: Operationalizing vision statement, values, and principles
Part 6. Operating environment influences on CSR
Part 7. Part 6 continued
Part 8. Stakeholder engagement
Part 9. The growing importance of social performance internationally
Part 10. Social impact assessment/social investment
Part 11. The science and art of stakeholder engagement
Part 12. Social Investment Case Study: The Global Fund to Fight AIDS, TB, and Malaria
Part 13. Q&A: What’s the future of corporate responsibility?