DFEI: Corporate Citizenship and Responsibilities | NMSU College of Business

Definition

Corporate social responsibility (CSR) views the organization as having a responsibility to benefit society. Missions are considered with respect to their various broader impacts on different constituencies, people’s quality of life, regional economy, security, safety, or environmental sustainability. An organization must use power and resources responsibly. It must guard against the abuse of power affecting those dependent on the organization or vulnerable to its demands.

NMSU Resources

Gary Fisher: Chevron Corporate Responsibility. Nov. 11-12, 2010.

Erickson, Chris. May 2015. Ethical Obligation of Business Is to Make a Profit: Corporations Cannot Be Unpatriotic, NMSU Business Outlook, (Volume 13, No. 5)
Erickson, Christopher. January 2008. Environmental Justice in New Mexico. New Mexico Business Outlook
Hyman, Michael R. January 2007. Responsibility in Business: A Simple Definition. NMSU Business Outlook (Vol 5, No. 1)
Peterson, Robin T. and Charles M. Hermans. 2004. The Communication of Social Responsibility by US Banks. International Journal of Bank Marketing 22, no. 3: 199-211

Modules & Cases

Password required.

Modules

Huhmann, Bruce. 2012. Corporate Social Responsibility and Teaching Notes
Tian, Kelly. 2012. Sustainability: Homework and Class Exercises, Teaching Notes

Cases

Lee, Yu-Feng (Winnie). 2014. Haworth Furniture: Mini-case and Teaching Notes

Other Resources

A Vintage Cleanup. INC., Dec. 2. (An example of how environmental responsibility can be profitable)
Business Degree Guide: Shifting Trends in the Corporate World
Seglin, Jeffrey L. 1999. Ben’s Big Flop. INC., Sept. 1. What happened to Ben & Jerry’s co-founder Ben Cohen when he launched a company to help the environment
The Aspen Institute: Business & Society Program

Cases

Password not required.

Oil Industry Case Study: Managing Corporate Social Responsibility: Lessons from the Oil Industry, Corporate Communications: An International Journal 13, No. 2: 212-225

Other Works

Carroll, Archie B. 1991. The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders. Business Horizons, Volume 34, Issue 4, pp. 1261-1280
Esben Rahbek Pedersen, Peter Neergaard. 2009. What matters to managers?: The whats, whys, and hows of corporate social responsibility in a multinational corporation. Management Decision, Volume 47, Issue 8, pp. 1261-1280
O’Higgins, Eleanor R.E. 2010. Corporations, Civil Society, and Stakeholders: An Organizational Conceptualization. Journal of Business Ethics, June 2010, Volume 94, Issue 2, pp. 157-176

Gary Fisher: Chevron Corporate Responsibility

Part 1. Intro: Bruce Huhmann (DFEI chair) introduces Gary Fisher, General Mgr, Corporate Public Policy, Chevron Corporation.

CSR: Corporate Social Responsibility

Nov. 11-12, 2010: Gary Fisher (General Manager, Corporate Public Policy, Chevron Corp.) spoke at NMSU about corporate social responsibility (CSR) to 139 undergraduate and 43 masters and doctoral business students.

The students were from many business disciplines including Cost Accounting, Marketing Strategy and Policy, and Current Issues in Business. Fisher also participated in an open seminar and two networking luncheons with graduate business students.

The video series covers a range of topics and are available below and in our Ethics Initiative Playlist.