ScienceDaily: Eat Your Vegetables-Preschoolers Love Vegetables With Catchy Names

March 4, 2009. Retrieved online October 8, 2009 from No byline. ScienceDaily

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Eat Your Vegetables: Preschoolers Love Vegetables With Catchy Names Like ‘X-Ray Vision Carrots’ And ‘Tomato Bursts’

“ScienceDaily (Mar. 4, 2009) — Do you have a picky preschooler who’s avoiding their vegetables? A new Cornell University study shows that giving vegetables catchy new names – like X-Ray Vision Carrots and Tomato Bursts – left preschoolers asking for more.

When 186 four-year olds were given carrots called “X-ray Vision Carrots” ate nearly twice as much as they did on the lunch days when they were simply labeled as “carrots.” The Robert Wood Johnson-funded study also showed the influence of these names might persist. Children continued to eat about 50% more carrots even on the days when they were no longer labeled. The new findings were presented on Monday at the annual meeting of the School Nutrition Association in Washington DC.

…Although the study was conducted in pre-schools, the researchers believe the same naming tricks can work with children. “I’ve been using this with my kids,” said researcher Collin Payne, “Whatever sparks their imagination seems to spark their appetite.””

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