Tag Archives: James Libbin

NMSU Business Outlook: February 2012

Anthropomorphic Responses to Logos Collin Payne, Michael R. Hyman, Mihai Niculescu, and Bruce Huhmann Consumers have a natural tendency to anthropomorphize; that is, they attribute human-like characteristics to objects. This includes the logos of collegiate football and basketball teams, which…
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NMSU Business Outlook: January 2012

The Utilization of Various Product and Market Development Strategies by Small Business Robin T. Peterson, Professor, New Mexico State University One very important sphere of strategic decision making relates to the products and the markets on which the company will…
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NMSU Business Outlook: December 2011

Common decency requires businesses to lobby for regulation Christopher A. Erickson, NMSU The most famous article on business ethics is Milton Friedman’s 1970 New York Times Magazine piece called the “Social Responsibility of Business is to make a Profit.” Complete…
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NMSU Business Outlook: November 2011

2011 Holiday Hiring Jennifer P. Zarzosa, MBA Seasonal job hiring will be roughly the same as last year, with few major retailers slightly increasing hiring. According to the National Retail Federation, retailers are expected to hire only 480,000 to 500,000…
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NMSU Business Outlook: October 2011

Watch Out! 2.3% Decline Predicted in NewMexico 2011 Holiday Retail Sales Bruce A. Huhmann I hope I am wrong, but my forecast for 2011 Holiday Retail Sales is a lot worse than those of my fellow forecasters. International Council of…
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NMSU Business Outlook: September 2011

Foot-in-the-door Versus Door-in-the-face Strategy Robin T. Peterson Almost any sales representative can improve sales productivity through variations of “foot –in-the-door” (FITD) and “door-in-the-face” (DITF). What are these techniques? Just how do they differ from one another? Complete Article: Foot-in-the-door Versus…
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NMSU Business Outlook: August 2011

Business Incubators Chris Penner, Arrowhead Technology Incubator, NMSU Idea are everywhere; chances are you have a few good ones that you have thought of developing into a business. But ideas themselves cannot get very far. They require development, planning, and…
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NMSU Business Outlook: July 2011

Behavioral Economics: Conflicts between the short run and long run self Christopher A. Erickson Behavioral economics is a branch of economics that questions the use of the rational agent in decision theory. Mainstream Neoclassical economics, as is taught in principles…
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NMSU Business Outlook: June 2011

Adjusting Prices for Externalities: Part 3 of 3 Suzenne Conner, PhD student, NMSU; Michael R. Hyman, Stan Fulton Professor of Marketing, NMSU A cradle-to-grave pricing approach would include “impacts along the entire continuum of a product’s life from raw material…
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NMSU Business Outlook: May 2011

Adjusting Prices for Externalities: Part 2 of 3 Suzenne Conner, PhD student, NMSU; Michael R. Hyman, Stan Fulton Professor of Marketing, NMSU Assuming a price reflective of the total societal cost is calculable, is it possible to allocate the cost…
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