Tag Archives: Robin Peterson

NMSU Business Outlook: August 2012

Small Business Employment of Older Personnel for Business Marketing Positions Sarah Fischbach, Ph.D. Student, and Robin Peterson, Professor, Marketing We outline an investigation of small business employment of seniors in Business-to-Business marketing jobs, the degree to which these firms in…
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NMSU Distinguished Achievement Professorship: College of Business Honorees

May 15, 2012 by Greg Fant, Office of the Executive Vice President and Provost Congratulations to the Distinguished Achievement Professorship (DAP) recipients! This NMSU professorship program was created in 2012 and designed for full professors who have been in rank…
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NMSU Business Outlook: April 2012

Recovery from the Recession: How is New Mexico doing? Christopher Erickson As is often stated, the current business cycle is the most severe since the Great Depression. This is not too surprising, as the current cycle is the first cycle…
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NMSU Business Outlook: January 2012

The Utilization of Various Product and Market Development Strategies by Small Business Robin T. Peterson, Professor, New Mexico State University One very important sphere of strategic decision making relates to the products and the markets on which the company will…
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NMSU Business Outlook: September 2011

Foot-in-the-door Versus Door-in-the-face Strategy Robin T. Peterson Almost any sales representative can improve sales productivity through variations of “foot –in-the-door” (FITD) and “door-in-the-face” (DITF). What are these techniques? Just how do they differ from one another? Complete Article: Foot-in-the-door Versus…
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NMSU Business Outlook: March 2011

If Plato Took Online Courses from Socrates Kevin McNelis and Bill Smith, Department of Accounting, NMSU Perhaps the most famous student/teacher relationship in history is that between Plato (student) and Socrates (teacher). Had Plato taken online courses conducted by Socrates,…
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NMSU Business Outlook: January 2011

Increasing Sales Force Expectations Robin Peterson How do you inspire sales representatives to work harder and smarter? The many answers to this question include “Pay them more,” “Give them better training,” and “Show them how to do a better job…
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NMSU Business Outlook: November 2009

Increasing Sales Force Expectations Robin T. Peterson How do you inspire sales representatives to work harder and smarter? There are many answers to this question including “Pay them more,” “Give them better training,” and “Show them how to do a…
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NMSU honors faculty and staff during Spring Convocation

Jan. 13, 2009 by Justin Bannister NMSU News Center New Mexico State University began the spring 2009 semester by celebrating the accomplishments of faculty members during the Spring Convocation ceremony. Convocation is held at the beginning of each semester and…
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NMSU professor to hold chair named in his honor

August 5, 2008 by Justin Bannister NMSU News Center Robin Peterson, marketing professor at New Mexico State University, will serve as the first holder of the Robin T. Peterson Endowed Chair in Marketing. Brad Gordon, a successful former NMSU student,…
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