Tag Archives: Suzenne Conner

NMSU Business Outlook: June 2011

Adjusting Prices for Externalities: Part 3 of 3 Suzenne Conner, PhD student, NMSU; Michael R. Hyman, Stan Fulton Professor of Marketing, NMSU A cradle-to-grave pricing approach would include “impacts along the entire continuum of a product’s life from raw material…
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NMSU Business Outlook: May 2011

Adjusting Prices for Externalities: Part 2 of 3 Suzenne Conner, PhD student, NMSU; Michael R. Hyman, Stan Fulton Professor of Marketing, NMSU Assuming a price reflective of the total societal cost is calculable, is it possible to allocate the cost…
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NMSU Business Outlook: April 2011

Adjusting Prices for Externalities: Part 1 of 3 Suzenne Conner, PhD student, NMSU; Michael R. Hyman, Stan Fulton Professor of Marketing, NMSU In this first installment of a three-part series on adjusting prices for externalities, we examine the difficulties associated…
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