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Academics
Studying
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&
Athletic and Campus Apparel Industry
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1920 - Adi
Dassler made his first shoes using the few
materials available after the First World
War in
his workshop in Herzogenaurach near
Nuremberg in Germany. |
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1928 - Athletes wore special shoes from Adi Dassler's workshop for the first time at the 1928 Olympic Games in Amsterdam. |
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1948 - Adi Dassler first introduced adidas as a company name (named after its founder: 'Adi' from Adolf and 'Das' from Dassler). Adi’s brother Rudolph Dassler split and formed his own company called Puma. Horst (Adi's son) split off from his parents and formed a rival company in France; Horst took over the parent company in 1985. |
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1931- Adi Dassler makes his first tennis shoes. |
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1946
- The first Adi Dassler sports shoes produced
after the war are made using canvas and
rubber from American fuel tanks. |
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1949 - adidas is registered as a company along with registered the Three Stripes logo. |
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Now 3rd ranking (may again be 2nd) producers of sport apparel (and equipment) behind NIKE and REEBOK. Has subcontracts with factories in 50 countries. |
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1978 - Adi Dassler died at the age of 78.Adi Dassler’s widow Käthe and his son Horst took charge of running the company. |
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1980 - Family-owned company was changed into a shareholding company (ADIDAS AG which to 95.9% is owned by the ADIDAS INTERNATIONAL HOLDING GmbH and to 4.1% by SEBA INVESTMENT). |
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1987 - Horst Dassler, CEO since 1985 dies at age 51, leaving Adidas leaderless. |
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1989 Horst Dassler's sisters sold the company to French Financier, Bernard Tapi for $320 million. |
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1993 (February) adidas acquired Sports Inc., a US-based sports marketing company founded by former Nike executives Rob Strasser and Peter Moore (Adidas). |
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1993 (April) - Robert Louis-Dreyfus the turn-around artist, accepted the position as President of Adidas. Adidas was loosing $100 million a year. He downsized the German staff (14,600 in 1986 to 4,600 in 1994) and went subcontracting to China with the pack. Once with 70% of the U.S. market share, Adidas’ fell to only 2% by 1993. As Louis-Dreyfus puts it, "All I did was borrow what Nike and Reebok were doing. It was there for everybody to see." See Wallace, 1997 for more history. |
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1995 - Entered stock market. Flotation of the company on the Frankfurt and Paris Stock Exchange; Steve Wynne was selected as the new president and CEO of US-adidas. |
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August, 7th, 1997 ADIDAS spends 13% of the proceeds on promotion (daily FAZ). |
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1996 - Adidas revenue jumped from $1.7 billion in 1992 to $2.8 billion in 1996 |
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1997 - (September) 1997, Adidas purchases the French sports equipment group Salomon S.A. for $1.4 billion (shareholder capitalization is $3.6 billion, p. 8). acquires the Salomon Group with the brands Salomon, Taylor Made, Mavic and Bonfire in December 1997. The new company is named adidas-Salomon AG. Taylor Made clubs now owned by Adidas has an advertising contract with Tiger Woods. (See Kyle Bruns 1997, December Adidas Company Analysis; 2). |
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1998 - Dassler Family withdrew from the company in 1989, and the enterprise was transformed into a corporation (“Aktiengesellschaft”). |
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July 2, 1998 - (Reuters) Chinese dissidents sue Adidas, call for boycott "Adidas on Wednesday said it had stopped orders for soccer balls made in China while it investigated the allegations, first raised last month by Bao (founder of Voice of Human Rights in China) who said he personally manufactured soccer balls for the World Cup while in prison." ... ``Adidas knowingly used forced labor at the expense of the health and freedom of these Chinese citizens,'' said Joel Segal, an attorney with the Free China Movement which announced the lawsuit on Thursday (Vol 1 No. 2 July). |
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1999- ABC, 12/8/99 - About 50 Vietnamese workers went on strike at a company used by sports manufacturer Adidas after a worker was allegedly struck by Taiwanese supervisors (CCC). |
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1999 (January 20)- Adidas hires exec to tackle child labor HERRZOGENAURACH, Germany--Sporting goods marketer adidas-Salomon has hired David Husselbee as global director of social and environmental affairs. Mr. Husselbee, a British national, will move to Germany from Pakistan, where he worked for Save the Children Fund (MAI). |
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2000 (June 3rd) - 50 000 SUPPORTERS IN FAVOR OF LIVING WAGES IN THE SPORTSWEAR INDUSTRY- Wereldsolidariteit, together with many other organizations, managed to gather in two months time signatures and pictures of 50.000 supporters asking for living wages in the sportswear industry.... 15,000 turned out in protest ... As could have been expected the absence of Adidas was met with discontent. Adidas was catcalled by a large crowd during the final show. We're convinced that there would have been a better understanding of your position if you had taken the opportunity to explain personally the positive steps Adidas has been taken recently (CCC). |
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Osborn, Andrew (2000) Adidas Attacked for Asian 'Sweatshops'. Guardian Unlimited. November 23. |
Where are the factories? The GLOBE PROJECT is an attempt to compile a list of them.
WHAT HAPPENS TO ADIDAS EMPLOYEES IF THEY SEEK LABOR RIGHTS?
Newspaper : Jakarta Post
Title : Probation sentence
sought for Ngadinah –ADIDAS
EMPLOYEE
A prosecutor asked the Tangerang
District Court on Thursday (July 26) to sentence
labor activist Ngadinah to a probation period for
inciting other workers to join a strike. Prosecutor
Eka Widyastuti said that defendant Ngadinah
should be sentenced to seven months in jail if she
repeated the same offence within a year. The
prosecutor said that the defendant had violated
Article 335 of the Criminal Code on inciting
others to commit "offensive or violent
acts", which also inflicted losses to the company
where she works: PT Panarub, a company
that produces Adidas shoes.
Dressed in a blue long-sleeved
shirt and beige slacks, Ngadinah listened
intently to the sentence demand. She told presiding
judge Achmad Zaini that she would prepare her
plea in the next session on Aug. 6. She told The
Jakarta Post outside the courtroom that her lawyers,
Pardoman Simanjuntak and Lelly Gustinar, decided on
July 3 to withdraw themselves from the case in
protest over the court's rejection of their
request to present expert witnesses: Harkristuti
Harkrisnowo, criminal law expert of the
Indonesian University and HP Raja Gukguk of the
Indonesian Christian University. Ngadinah
said that the judges later granted the request to
allow Harkristuti to testify in the hearing early this
month, but the two lawyers still refused to continue
handling the case. Commenting on the prosecutor's
demand, Ngadinah, said it was the right of prosecutors
to determine the length of the sentence demanded.
"I am not shocked because I have seen from earlier
sessions that all (legal) process is unfair," she
said. Tangerang Police arrested Ngadinah, 28,
who had worked for PT Panarub for five years, on April
23 following information provided by company
human resource manager Slamet Supriyadi. Supriyadi
filed a complaint with the police that the
defendant had forced other workers to join a massive
strike between Sept. 8 and Sept. 11, 2000,
causing the company Rp 500 million in losses
during the four-day strike by 8,000 workers.
After spending four weeks under police detention,
Ngadinah was released on May 22 and was put
under house arrest under guarantee of State Minister
for the Environment Sony Keraff, Deputy Director of
the Foundation of the Indonesian Legal Aid
Institute Munir and Coordinator of the
Commission for Missing
Persons and Victims of Violence Munarman.
Earlier, police charged her with violating Article 160
of the Criminal Code for resisting authorities
in public. However, the prosecutor then also charged
her with violating Article 335.
| GLOBE
PROJECT: Find the
non-disclosed locations of Athletic
and Campus Apparel factories. Where
are the secret Athletic and Campus
Apparel factories? As soon as we
systematically identify where they
are, we can monitor what they are
doing.
We want to find comparable factories where working conditions are better. Contact dboje@nmsu.edu if you know where they are. |
Factory List
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ACADEMICS STUDYING ... What are the Studies?
The Studies focus on the Way Women are organizing to demand LIVING WAGES, SAFE WORKING CONDITIONS, and COLLECTIVE BARGAINING. The Global anti-sweatshop movement is a WOMEN'S MOVEMENT. A reaction to male dominated global capitalism. We are studying this as a Global Movement:
LOST? |
| NOTICE |
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Our Research Project includes Nike, Reebok, Adidas, etc. and ATHLETIC and Campus APPAREL INDUSTRY. We seek to go beyond just the study of NIKE to look at Reebok, Adidas, and other players in Athletic and Campus Apparel. 45 Academics from around the world are meeting at conferences on two continents to get at several important research questions.
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