Bachelor of Business Administration – Marketing

Students must complete all University degree requirements, which include: General Education requirements, Viewing a Wider World requirements, and elective credits to total at least 120 credits with 48 credits in courses numbered 300 or above. Developmental coursework will not count towards the degree requirements and/or elective credits but may be needed to take the necessary English and Mathematics coursework.

Degree Requirements

For Marketing:

General Education

41 Credit Hours

College of Business Core (lower division)

12 Credit hours

College of Business Core (upper division)

27 Credit hours

Major requirements

24 Credit hours

Electives

16 Credit Hours

Total Credits

120 Credit Hours


For BBA Marketing (PGA Golf Management):

General Education

41 Credit Hours

College of Business Core (lower division)

12 Credit hours

College of Business Core (upper division)

27 Credit hours

Major requirements

37.5 Credit hours

Electives

3 Credit Hours

Total Credits

120.5 Credit Hours


Degree Map

The link below is a suggested degree map plan for a four-year schedule of courses.

Marketing (PGA Golf Management)

Marketing (Advertising)

Marketing (Professional Selling)

Marketing (Strategic Marketing)

Marketing (Online Program) 


Major Courses

For BBA Marketing:

Course Prefix/Number

Course Name

Credit Hour(s)

MKTG 310

Marketing Research

3

MKTG 489

Strategy and Policy

3

Electives in Marketing, upper division

18

Total Major Credit Hours

24


For BBA Marketing (PGA Golf Management):

Course Prefix/Number

Course Name

Credit Hour(s)

MKTG 180

Level 1, PGA's PGM Education Program (Part 1)

3

MKTG 181

Level 1, PGA's PGM Education Program (Part 2)

3

MKTG 280

Level 1, PGA's PGM Education Program (Part 3)

3

MKTG 281

Level 2, PGA's PGM Education Program (Part 1)

3

MKTG 310

Marketing Research

3

MKTG 313

Retail Management

3

MKTG 380

Level 2, PGA's PGM Education Program (Part 2)

3

MKTG 381

Level 3, PGA's PGM Education Program (Part 1)

3

MKTG 480

Level 3, PGA's PGM Education Program (Part 2)

1.5

MKTG 481

PGA Golf Management Final Experience

3

Elective in Marketing, upper division

9

Total Major Credit Hours

37.5