Students must complete all University degree requirements, which include: General Education requirements, Viewing a Wider World requirements, and elective credits to total at least 120 credits with 48 credits in courses numbered 300 or above. Developmental coursework will not count towards the degree requirements and/or elective credits but may be needed to take the necessary English and Mathematics coursework.
Degree Requirements
For Marketing:
General Education |
41 Credit Hours |
College of Business Core (lower division) |
12 Credit hours |
College of Business Core (upper division) |
27 Credit hours |
Major requirements |
24 Credit hours |
Electives |
16 Credit Hours |
Total Credits |
120 Credit Hours |
For BBA Marketing (PGA Golf Management):
General Education |
41 Credit Hours |
College of Business Core (lower division) |
12 Credit hours |
College of Business Core (upper division) |
27 Credit hours |
Major requirements |
37.5 Credit hours |
Electives |
3 Credit Hours |
Total Credits |
120.5 Credit Hours |
Degree Map
The link below is a suggested degree map plan for a four-year schedule of courses.
Marketing (PGA Golf Management)
Marketing (Professional Selling)
Marketing (Strategic Marketing)
Major Courses
For BBA Marketing:
Course Prefix/Number |
Course Name |
Credit Hour(s) |
Marketing Research |
3 |
|
Strategy and Policy |
3 |
|
Electives in Marketing, upper division |
18 |
|
Total Major Credit Hours |
24 |
For BBA Marketing (PGA Golf Management):
Course Prefix/Number |
Course Name |
Credit Hour(s) |
Level 1, PGA's PGM Education Program (Part 1) |
3 |
|
Level 1, PGA's PGM Education Program (Part 2) |
3 |
|
Level 1, PGA's PGM Education Program (Part 3) |
3 |
|
Level 2, PGA's PGM Education Program (Part 1) |
3 |
|
Marketing Research |
3 |
|
Retail Management |
3 |
|
Level 2, PGA's PGM Education Program (Part 2) |
3 |
|
Level 3, PGA's PGM Education Program (Part 1) |
3 |
|
Level 3, PGA's PGM Education Program (Part 2) |
1.5 |
|
PGA Golf Management Final Experience |
3 |
|
Elective in Marketing, upper division |
9 |
|
Total Major Credit Hours |
37.5 |