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Erin Blaugrund

Erin Blaugrund

Department: Marketing

Title: College Professor

Expertise:
Contact:
(575) 646-3461
BC 321
View CV

Bio

Education

Ph.D. in Marketing and Minor in Management & Psychology, The University of Mississippi (2000)

M.B.A. in Marketing, New Mexico State University (1993)

B.B.A. in Marketing, New Mexico State University (1991)

Scholarly and Creative Activity

Refereed Journal Articles Published

2005

  • Baca, Erin E., Juan Holguin, Jr., and Andreas W. Stratemeyer
  • "Direct-To-Consumer Advertising and Young Consumers: Building Brand Value," Journal of Consumer Marketing, Winter 2005, 22 (7), 379-87.

2000

  • Vitell, Scott J., Erin Baca Dickerson, Troy Festervand
  • "Ethical Problems, Conflicts and Beliefs of Small Business Professionals," Journal of Business Ethics, November 2000, 28 (1), pp. 15-24.

Articles Under Review

2017

  • Blaugrund, Erin Baca and Juan Holguin
  • “Deviant Behavior in Sales: Positive, Negative or Indifferent?” Journal of Selling, Special Issue: “The Dark Side of Selling” Submitted: September, 2017.

Book Chapters Published

2017 (Forthcoming)

  • Rodriguez, Anita G. and Erin Baca Blaugrund
  • "Genetically Modified Food Product Labeling Effects: How Dietary Restraint Impacts Consumer Cognition and Behavior." In S. Publishers, S. Matsumoto, & T. Otsuki (Eds.), Consumers' Perception of Food Attributes. CRC Press/Taylor & Francis Group.

Courses

Undergraduate:
MKTG 303 – Principles of Marketing
MKTG 313 – Retail Management
MKTG 311V – Consumer Behavior
MKTG 312 – Personal Selling
MKTG 357 – Social Media Marketing

Graduate (Cohort-Based Distance MBA):

MKTG 500 – Concepts in Marketing
MKTG 503 – Marketing Management
BA 590 – Professional Paper & Presentation