Department: Marketing
Title: College Professor
Ph.D. in Marketing and Minor in Management & Psychology, The University of Mississippi (2000)
M.B.A. in Marketing, New Mexico State University (1993)
B.B.A. in Marketing, New Mexico State University (1991)
Blaugrund, Erin Baca and Juan Holguin
“Educating a Fragmented Generation: Pedagogical Challenges of the Millennial Generation,”
The American Marketing Association International Collegiate Conference, Marketing
Technology Track, New Orleans, LA, March 2017.
Rodriguez, Anita G. and Erin Baca Blaugrund (Forthcoming)
Genetically Modified Food Product Labeling Effects: How Dietary Restraint Impacts Consumer
Cognition and Behavior. In S. Publishers, S. Matsumoto, & T. Otsuki (Eds.), Consumers'
Perception of Food Attributes. CRC Press/Taylor & Francis Group.
Blaugrund, Erin Baca and Juan Holguin
Unplanned Yet Intentional Cheating in the Classroom: Opportunity or Accident? The American
Marketing Association International Collegiate Conference, Marketing Education Track, New
Orleans, LA, March 2016.
MKTG 303 – Principles of Marketing
MKTG 313 – Retail Management
MKTG 311V – Consumer Behavior
MKTG 312 – Personal Selling
MKTG 357 – Social Media Marketing
Graduate (Cohort-Based Distance MBA)
MKTG 500 – Concepts in Marketing
MKTG 503 – Marketing Management
BA 590 – Professional Paper & Presentation