Skip to main content
Erin Blaugrund

Erin Blaugrund

Department: Marketing

Title: College Professor

Expertise:
Contact:
(575) 646-3461
BC 321
View CV

Ph.D. in Marketing and Minor in Management & Psychology, The University of Mississippi (2000)

M.B.A. in Marketing, New Mexico State University (1993)

B.B.A. in Marketing, New Mexico State University (1991)

Blaugrund, Erin Baca and Juan Holguin
     “Educating a Fragmented Generation: Pedagogical Challenges of the Millennial Generation,”
     The American Marketing Association International Collegiate Conference, Marketing
     Technology Track, New Orleans, LA, March 2017.

Rodriguez, Anita G. and Erin Baca Blaugrund (Forthcoming)
     Genetically Modified Food Product Labeling Effects: How Dietary Restraint Impacts Consumer
     Cognition and Behavior. In S. Publishers, S. Matsumoto, & T. Otsuki (Eds.), Consumers'
     Perception of Food Attributes. CRC Press/Taylor & Francis Group.

Blaugrund, Erin Baca and Juan Holguin
     Unplanned Yet Intentional Cheating in the Classroom: Opportunity or Accident? The American
     Marketing Association International Collegiate Conference, Marketing Education Track, New
     Orleans, LA, March 2016.

Undergraduate:


MKTG 303 – Principles of Marketing
MKTG 313 – Retail Management
MKTG 311V – Consumer Behavior
MKTG 312 – Personal Selling
MKTG 357 – Social Media Marketing

Graduate (Cohort-Based Distance MBA)


MKTG 500 – Concepts in Marketing
MKTG 503 – Marketing Management
BA 590 – Professional Paper & Presentation