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Mihai Niculescu

Mihai Niculescu

Department: Marketing

Title: Professor and Ph.D. Coordinator

Expertise:
Contact:
(575) 646-2608
BC 241

Bio

Fax: 575.646.1498

Education

Ph.D. in Business Administration – Marketing, University of Cincinnati, 2009.
Ph.D., M.S., B.S., “Al. I. Cuza” University of Iasi, Romania.

Scholarly and Creative Activity

Research interests

  • Human information processing and decision-making under risky, incomplete, and missing information
  • Decision biases and patterns of irrational consumer behavior
  • Shopper marketing; behavioral economics in the grocery stores
  • Discrete choice modeling

Awards and Honors

  • Junior Faculty Research Award, College of Business, New Mexico State University (2012-2013)
  • Runner-up for Outstanding Article of the Year Award, Journal of Business-to-Business Marketing (2013)
  • Fulton Faculty Research Award, College of Business, New Mexico State University (2014)

Courses