Episode 01

Why certain videos grab your attention and spark deep thinking while others just don't? In this episode, we unpack a study that reveals the science behind what makes educational videos truly engaging on platforms like YouTube. This study was coauthored by Dr. Zixing Shen, a Professor in the Department of Management. The paper is entitled "Cognitive engagement on social media: A study of the effects of visual cueing in educational videos" and was published in the Journal of the Association for Information Science and Technology in 2022. (https://doi.org/10.1002/asi.24630)