Episode 04.

What makes some software companies consistently outperform their competitors? This episode discusses research that studied over 200 software development firms to uncover the real drivers of competitive advantage. This study was coauthored by Dr. K.T. Manis, an Assistant Professor in the Department of Marketing. The paper is entitled "Building capabilities for software development firm competitiveness: The role of intellectual capital and intra-firm relational capital" and was published in the Information and Management Journal in 2023. (https://doi.org/10.1016/j.im.2022.103744)