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Daniels Fund Ethics Initiative Collegiate Program

Eight Ethics Principles In January 2010, the New Mexico State University College of Business was awarded $1.25 million over five years to develop a principle-based ethics program. The grant is part of the Daniels Fund Ethics Initiative Collegiate Program , an organization which aims to strengthen principle-based ethics education and to foster a high standard of ethics in young people. Following the success of its five-year pilot program, in December 2014 the College was awarded an additional $1.25 million over the next five years to continue its principle-based ethics program.  In 2019, the Daniels Fund board approved funding for the current phase of the program, which now consists of eleven partners.

Erin Blaugrund, Director of the Daniels Fund Ethics Initiative at the NMSU College of Business, and professor in the Department of Marketing, coordinates NMSU’s role in the project.



Students Impacted


Business Leaders


Educators and Faculty



Bill Daniels Life and History

Image of Bill Daniels with a white background. He is leaning on black leather wingback placed in front of him. Daniels is an older white male wearing a dark great suit with white collar shirt and white tie.Vision

All business students, through excellent academic preparation and commitment to the highest ethical principles, shall graduate prepared to compete successfully in a global economy.

Life and History

Bill Daniels was a war hero, an entrepreneur, a business leader, and a philanthropist who believed that his personal reputation for ethics and integrity was his most valuable asset.

As a teenager, Bill Daniels moved with his family to Hobbs, New Mexico. After attending the New Mexico Military Institute in Roswell, Bill Daniels was a decorated naval fighter pilot, who served in World War II and Korea.

An entrepreneur who started his first cable television business in 1953, Bill Daniels founded Daniels & Associates in 1958 and eventually owned and operated hundreds of cable television systems.

Daniels & Associates is now RBC Capital Markets, a leading provider of financial services to the cable, telecommunications, media and technology industries worldwide.

After a lifetime of directly giving to and supporting organizations which help those in need, Bill Daniels set the direction for the Daniels Fund.

Since 2000, the Daniels Fund has continued his vision of the charitable purpose he wanted to support.

DFEI Fellowships

New Mexico State University’s Daniels Fund Ethics Initiative Fellows advance the teaching of business and organizational ethics as part of the Daniels Fund Ethics Initiative.

NMSU DFEI Collegiate Program

Contact: Erin Blaugrund 

Consortium-Map-2022-730px.pngSchools participating in the Daniels Fund Ethics Initiative Collegiate Program become members of the Consortium. Working together, Consortium members leverage individual school achievements to further strengthen and expand ethics education in the region.
Participating Schools 
  • Colorado Mesa University
  • Colorado State University
  • New Mexico State University
  • University of Colorado Colorado Springs
  • University of Colorado Boulder
  • University of Colorado Denver
  • University of Colorado Law School
  • University of Denver
  • University of Northern Colorado
  • University of Utah
  • University of Wyoming